In April 2020, during an ongoing COVID-19 crisis Bulgaria had a deal with UAE for the exchange of medical equipment. When the goods reached Sofia airport 13 out of the 15 tonnes announced turned out to be dates. As you might guess, dates came as no surprise to local citizens but just as the latest absurdity of local governance. Bivol, Bulgaria’s most respected investigative media broke the story. Battling Covid with dates from Abu Dhabi was news to become viral on social media. 36 minutes after the news broke we made a post and the next 24 hours to follow swept the Internet. Even Bivol gave us a shout out. Mainstream media and influencers started to talk about Kasaba.