White Square | Белый Квадрат

Работы

Название

Samolet — Where apartments stop being dreams

Рекламируемый продукт

Affordable real estate

Идея

In this short film Samolet, a development company, inspires people to get rid of one dream. Because dreaming about buying an apartment is rather boring, but once you get an affordable apartment from Samolet, you can start dreaming bigger — about writing the next bestselling novel, travelling around the world, climbing Mt. Everest or expanding the family. Samolet was previously known as a discounter, but new image campaign changes this perception, adding emotional value to low-price apartments without actually showing the product but by showing people's dreams.