When people decide to purchase an apartment, they get bombarded with bad experience stories from their peers and bloggers. Buying a dream apartment starts feeling like a nightmare. Samolet Development is keen on making buying experience as comfortable and secure as possible: through the use of online services, better communication with prospective buyers and sheer financial stability of the company. In this campaign we’re showing common legends of the real-estate market — those that can be avoided when buying at samolet.ru. TV and OLV commercials were a part of the integrated campaign that led to a landing page (http://samolet.ru/safe/) where each important purchase barrier was answered with facts from Samolet Development operations statistics.