White Square | Белый Квадрат




WHITE SQUARE advertising festival – one of the largest creative festivals in Europe. Annually over 1000 entries in the field of marketing and advertising from more than 30 countries of the globe participate in the festival. This year the festival is scheduled on June 9-11 in combined offline / online format.

Entries submission at WHITE SQUARE 2021 is opened online into 7 contests / 129 nominations that include the entire spectrum of communications:

  • Creativity: Film, Print, Radio & Audio, Outdoor, Integrated, Branded Сontent & Entertainment
  • Branding: Communication Design, Packaging Design, Digital & Interactive design
  • Marketing: Brand Experience & Activation, PR, Direct, Innovations     
  • Marketing Effectiveness
  • Media: Channels, Excellence in Media, Media Campaign
  • Digital: Digital, Mobile, Creative Data
  • Craft: Film Craft, Print & Outdoor Craft, Excellence in Radio & Audio.

Within 3 days till May 17 entries are being accepted online on official website. Communication, marketing, media, digital agencies and other companies from the communications industry are able to submit their entries and get points in ratings:

Global creativity ranking AdForum Business Creative Report,

Global ranking TopFice,

Baltic Agency Ranking,

Creativity ranking of Estonian Marketing Association,

Creativity ranking of Association of Communication Agencies of Russia in all segments,

Effectiveness ranking of Association of Communications Agencies of Russia in all segments,

Creativity ranking of Central Asia and Azerbaijan,

Creativity ranking of Association of Communications and Marketing Agencies of Belarus.

Creative works are easy to submit online. There are just three simple steps on the way to the judging room: login on White Square official website, choose most suitable contests and nominations, prepare and upload your entries in your personal account.

Entries handbook and the judging criteria are available via the link.

International jury that according to international standards are represented by real stars of global communication industry with numerous prestigious global creative awards, including more than 400 Cannes Lions, will evaluate the entries in early June in online conference format.

Winners, prize-winners and finalists of White Square Advertising Festival get broad promotion with more than 50 publications in industrial media of the globe.

Winners of White Square 2021 will be announced during Award Ceremony on June 11 that will be broadcasted and all the participants will be provided with online access.


For those participants of White Square 2021 who submit 3 and more entries, the organizers will provide bonus – access to online broadcasting of intense business program of the festival from the headliners from more than 20 countries of the globe.

If any questions left – feel free to contact us at info@adfest.by