White Square | Белый Квадрат


09 06
10:00 — 10:15

Festival opening.

10:15 — 11:20

Andrey Dligach, doctor of economics, strategist, futurologist, head of Advanter Group, Headshot brand development, Luniter troubleshooting, Ukraine


Andrey Dligach

Имеет более 20 лет опыта ведения консалтинговых проектов по стратегическому управлению, маркетингу и маркетинговым исследованиям, в течение которых реализовано более 1500 проектов. Бизнес-тренер и преподаватель с 20-летним стажем, автор 8 книг и более 150 публикаций в сфере маркетинга, стратегического управления, организации бизнеса и международной экономики для таких изданий как Forbes и других.

10:15 — 10:45

Christo Kaftandjiev, professor, Ph.D. and Doctor Habilis on advertising, semiotics and marketing communications in Faculty of Journalism, Bulgaria, Bulgaria


Christo Kaftandjiev

10:50 — 11:25

Merlee Jayme, global President Dentsu Mcgarrybowen, chairmom of Dentsu Jayme Syfu, Philippines

WHAT THE HELL?! EVERYONE WANTS TO TARGET THE GENZ? The power of the Gen Z is here- now and in the future. Brands from beverages to fashion to sports and platforms from gaming to ecommerce are desperate to understand them and to get their attention and loyalty. But what they are discovering is that this generation is the toughest to crack. Online

Merlee Jayme

В 2019 году вошла в топ-100 главных креативных директоров мира по версии Drum Global Ranking, в который вошли лишь восемь и одна из них – Merlee. Отмечена множеством престижных наград, в том числе Гран-При Cannes Lions в категории Mobile, Grand CLIO и D&AD pencils. Помимо наград, заполучила своему агентству таких клиентов, как Coca-Cola, Nestle и Shell fuels и пр. Востребованный международный спикер и лидер общественного мнения. Ее видео "Creativity that means business" вышло на цифровой платформе Cannes Lions в подборке "future gazers", а видео-руководство по выживанию для креативщиков в эти трудные времена "Re-Packaging yourself" вышло на LIA. Мерли - одна из CNN Leading Women и опытный член жюри ведущих фестивалей рекламы. Автор/иллюстратор справочника “Everyone Can Be Creative”, но и мама четырех девочек. Она вдохновение и доказательство того, что женщины способны преодолеть все преграды в этом безумном мире.

10:50 — 11:50

Alexandr Shevelevich, Creative Director Leo Burnett Kryn, Belarus

EVERYONE UNDERSTAND IN ADVERISING (18+) Despite tectonic changes of media markets, inescapable digitalization and space technology, human stays human. It is needed to talk to him. That is why creation of correct communications remains the focus of attention of any brand. At this master-class we explore how well-known cases were created. We will understand how to estimate and choose adverrising ideas correctly. We will learn to make up, analyze and discuss communications. Warning! While discussing advertising we always face with opposite opinions and comments. That is why this master-class is not recommended for persons with delicate mental organization and under 18! Offline

Alexandr Shevelevich

11:30 — 12:15

Chacho Puebla, Co-founder and partner, 23Rios Craftbeer, SPAIN, Испания


Chacho Puebla

Lola MullenLowe Europe and LATAM. Fortunately he can do this now from the room of his house. He has put offices he worked for, as top 5 in each country he was handling: Tropa Grey (Chile), Leo Burnett (Chile), Leo Burnett (Portugal), Leo BurnettIberia (Spain), Lola (Spain). At Lola he make the agency be recognised as one of the top 10 Agencies of the Decade in Europe by Cannes Lions. He does not like to speak about awards, especially when is him who is writing this in third person. (He is one of those “do it all” kind of guys). He has won almost 400 awards, including 10 Grand Prix in different shows, and 86 Cannes Lions. Of course, once you are recognised by the industry, you are chosen as jury or even President of the chair, something he has been several times in different shows. Chacho loves to do, but also loves to share his point of view about things, that’s why he has give several talks, including Cannes, LA Insighs and TEDx. He can’t give two times the same speech, so check them all, they are on Youtube. Besides working in advertising, he does other things like having a craft brewery, a t-shirt company, a club and works as a communications advisor for several projects. His passion is to find answers, that’s why he creates some conceptual art pieces that flood the internet making people ask some questions. Maybe you have heard of some, maybe not. Google him, and you will find out. He has been in art galleries in Miami, Cannes and Lisbon. After leaving Lola he focus on the brewery and some projects where he put all his passion into sustainability, helping brands to make the transformation into a more balanced way to interact with nature.

11:30 — 12:00

Olga Oleinik, Creative Director and Managing Partner at АVC, Belarus

RETAIL BRANDING REFRAIMING. What thematic design is? Trends and creative solutions. How do design concepts work? When do you really need retail book? Fast and slow processes. Innovative directing in teamwork. Learn from retail profiles. Offline

Olga Oleinik

In branding and communication industry since 2002. In 2009 co-founded AVC agency that provides today all strategic and creative innovations in branding. Member of Association of Communication and Marketing Agencies (ACMA). Among clients are Danone, Leipurin tukku, UNFPA, PepsiCo, A-100-development, Lidskоe, Valeant, Vitus Pharm, Santa, Magnit, Heineken Belarus, Сoca-Cola Hellenic, and others. She was a jury member at international advertising festivals: White Square, Ad Black Sea, LAMA, KIAF, Yerevan International Communications Biennal. Author of numerous master-classes at international advertising festivals. The works under her leadership have won at many awards including Red Apple, White Square, Ad Black Sea, KIAF, IDEA!, Golden Hammer, Yerevan International Communications Biennale, LАМА. The bright moment for the team was the victory in Young lions Design competition award

11:55 — 12:40

Eugene Ivasyuk , Creative Director Isobar, Creative Director Forte Grey, Ukraine / Belarus

THE RISE OF BUMPER AD RULE: IF YOUR IDEA DOESN'T FIT IN 6 SECONDS, YOU SHOULD "SKIP IT" Digital technologies influences on ability to concentrate attention. An average time of person’s attention concentration is 8 seconds since 2013. What will happen next? And how does it influence creativity and idea creation? Offline

Eugene Ivasyuk

Worked for clients success with teams in 14 countries on 6 continents. Advertising and ideological philanthropist, co-founder of non-charity advertising agency Nelson & Teresa. Multiple prize-winner of such ad festivals as KIAF, White Square, EPICA, LAMA, WOW Done, Ad Black Sea. Numerous times has been a jury member at international adverting festivals.

12:05 — 12:35

Vladimir Bosko, Head of Sales, LCD-Media, Belarus


Vladimir Bosko

12:20 — 13:30

Folker Wrage, President, Leavingstone International, Switzerland

SHUT UP AND DANCE. Are you done talking? Fine. It’s time for action. We keep talking about change. Does change happen? Not really. And yet it is obvious that our industry is not working the way it used to. Careers don’t take accustomed paths. Our lives don’t happen according to plan. It’s like we have gone to a club and all we do is stand on the side of the dance floor talking about how we should move our butts. So let’s shut up and dance. Learn a few steps in this lecture. Offline

Folker Wrage

If you want proof that you can still be a nice person after more than two decades in advertising, this is it. Or if you want evidence of life in this industry after age 40. Or even 50, for that matter. And yes, these two things are connected. Folker lived in five countries, worked for six big networks, is at home in advertising as much as in direct, digital or shopper marketing. Never does just one thing, so he’s also consulting, teaching and sometimes even DJing. And learning, always. Earned his EMBA at the Berlin School of Creative Leadership, served as a judge of quite a few juries between Cannes and Minsk, always happy to jump on a stage and share some of the knowledge he collected over two and a half decades in the creative industries. Unshakeable optimist and enthusiast, believer in democracy and humanity. Spreading Leavingstone’s unique creative voice as President Leavingstone International.

12:40 — 13:10

Nuno Leal, Creative Director, Partners, Portugal

IT’S TIME TO STOP RUSHING A GOOD STORY. Media length can help creating great storytelling or can ruin it. We may all need to manage expectations when the briefing not suits the media value you have to spent. Real engagement comes with a bigger story, alone, bumper ads are just bummer ads. Online

Nuno Leal

After a Marketing degree in 2020, started as a copywriter trainee the long, winding road at Bates Lisbon, where won his first national awards, his first Cannes Lions shortlist and Eurobest Press bronze. In 2004 started working at BBDO, then Portugal’s chronic Agency of The Year . Portugal Young Lions winners in 2005 and gold at El Ojo de Iberoamérica with the French Spiderman stunt for Optimus telco: Alain Robert climbed the tallest building in Lisbon with his both bare hands, while talking to an audience with a Bluetooth mobile phone. More awards and shortlists on NY Festivals, LIA and Creative Club of Portugal. In 2007 a short passage at McCann Lisbon and his first gold at Effies with the naming Pop-Up for Oliveira da Serra olive oil new bottles. In 2008 started in Fischer, a small Brazilian agency running in Portugal big clients as Sagres beer, CTT post mail or TMN telco. In 2010 made part of the brilliant team that achieved Portugal’s Agency of the Year. More awards and shortlists came, including Creative Club of Portugal, ADCE and Cannes Lions. In 2011 was his first round at Havas where he created the national most viral digital campaign of the decade with Optimus, awarded with 5 gold at CCP Festival. Between 2012 and 2015 - TBWA Lisbon, brands like McDonald’s and IKEA, and more awards and shortlists, including bronze at Eurobest and more 4 gold at CCP Festival and 4 gold Effies. In 2016 Nuno returned to Havas and won gold at Epica with Animalife’s Karma film, and more awards at El Ojo, Drum DADI Awards, Digiday Europe and 4 gold in the Portuguese Creative Club Festival. In the middle of pandemic 2020, the change to Partners, following his personal mantra “Why not?”.

12:45 — 13:00

Hayk Simonyan, CEO and Founder at Doping, Armenia

EPOCH NOIR IN ADVERTISING BUSINESS. Let’s hold a parallel between classic noir and advertising business, story about an inverval before 2020 and changes after 2020. But we are not in despair, we save ourselves or find out a way out. To be short: «It’s time to flirt with failure». Online

Hayk Simonyan

13:05 — 13:30

Marianna Murashko, Creative director, VERTIGO, Ukraine

T-SHAPING OF CREATIVITY. Why it is important both brand and agency in conditions of transformation to become T-shapers? T-shaping is about developing other skills in addition to your major expertize. Relevant to specialists, brands and everyone in the current world order. Online

Marianna Murashko

13:15 — 13:30

Polina Khabrieva, Head of Martech Hub KV-12, Russia


Polina Khabrieva

13:35 — 14:05

Witalij Jackiewicz, Creative Director at PG Brand Reforming Company , Belarus / Poland

BRANDS WITHOUT A NAME, PACKAGING WITHOUT PACKAGING: WHERE MINIMALISM AND ENVIRONMENTALISM ARE LEADING US. We will talk about modern packaging design and those solutions, that would help us to preserve rainforests, get rid of plastic waste and engage our customers in greener consumption flow due to product and packaging design. Online

Witalij Jackiewicz

13:35 — 14:05

Oleg Profatilo, Head of Strategy, Digital Chain, Ukraine

PUBLIC RELATIONS DURING PANDEMIC. AND HOW TO START YOUR JOURNEY IN BUILDING CUSTOMERS RELATIONS. Why PR & Communications became crucially important during pandemic, how to start your journey in building customers relations and which mistakes should be avoided in case brand / marketer is not experienced in PR (mostly it is true). Online

Oleg Profatilo

13:35 — 14:05

Firas Mghames, Managing Director, FEER McQUEEN , Lebanon

HOW TO DRIVE RESULTS THROUGH MULTICHANNEL MARKETING. Driving results through multichannel marketing is a new challenge for marketers today, especially with the rise of the pandemic. What are the metrics for a successful strategy? Study your audience, test your channels, calculate your return on investment, optimize and repeat. Online

Firas Mghames

14:25 — 14:55

Igor Efimov, Strategic Planning Director, e:mg, RUSSIA, Russia

MYTHS ABOUT PROMOTIONS. Many brands believe that promotions have stopped working. We are ready to dismantle popular myths about promotions, talk about the mindset of the participants and effective incentives that should be offered to them. Online

Igor Efimov

Advertising market expert, multiple jury member and winner of many marketing and advertising festivals. MBA in Marketing Management 2000-2005 TNS Gallup, 2005-2011 JWT, 2011-2018 BBDO, 2018-2021 e:mg group. Clients: FMCG: Unilever (Knorr, SunSilk, Timotei, Brooke Bond), Nestle (Kit Kat, Bon Pari, Nestle chocolate, Nuts), Kimberly-Clark (Kleenex), JDE (Jacobs Monarch, L'OR), Cadbury (Dirol, Halls), Pepsi (Me), Heinz (Mistress's Dream), Gallo, Mondelez (Oreo, Alpen Gold, Milka, Barney, Jubilee), Coca-Cola, Danone; Auto: Mazda, Mobil 1, gas station "Gazpromneft"; Digital services: It’s me, Profi, Bitlish; Electronics and home appliances: Midea, Braun, Nokia, HP, Huawei, Honor; Pharma: Pfizer (Viagra), Johnson & Johnson's (Visine, Tyzine, Listerine, Ben-Gay, Hexoral, Microlax), Bayer (Theraflex, Bepanthen, Berocca, Supradyn, Elevit, Relief, Rennie, Iberogast, Afrin, Nazol, Alka-Seltzer , Aspirin-C, AntiFlu), Takeda (Vitrum, Calcium-D3 Nycomed), Abbott (Similac), Teva (Influnet, Anvimax); Dark market / alcohol: Baltika (Tuborg, Zatecky Gus, Nevskoe, Arsenalnoe, Cooler), SabMiller (Holsten, Zolotaya Bochka), Bacardi (Martini, Bacardi), The Edrington Group (Famous Grouse), Diageo (Johnnie Walker); Retail: Eldorado, Moscow Jewelry Factory, IKEA, MEGA, Alrosa; Financial services: HSBC, Alfa-Capital; Charitable foundations: Deti Nashy, Life Line; Toys: Hasbro (Nerf, Transformers); Restaurants and cafes: McDonalds.

14:25 — 14:55

Hellington Vieira, Creative Director The Walt Disney Company, Portugal

IMPERFECTION IS THE NEW POWER. For decades, marketing and creativity aimed at the creation of strong, beautiful and perfect brands. But people no longer want perfection. They are in search of transparency, kindness and humanity. More than ever, not being afraid of what was once considered weakness makes brands more powerful. To illustrate, Portuguese cases from the FOX and National Geographic brands will be used. Online

Hellington Vieira

14:25 — 15:20

Oleg Ageichev, Creative Director, Mozga Studio, Russia

ADVERTISING CAMPAIGNS FOR NONPROFIT ORGANIZATIONS. WHICH CHALLENGES COULD BE SOLVED EXCEPT FINDRISING WITH THE HELP OF CREATIVITY? How the increase of knowledge could solve social problems and save lives? Search of creative solutions for nonprofit organizations & brands collaborations, socially responsible campaigns. Offline

Oleg Ageichev

15:00 — 15:25

Roxana Nita, Group Creative Director, Cheil, Romania

USING DATA FOR SOCIAL GOOD. Creativity goes on a date with data. It could be the beginning of a joke, but right now creativity and data are one of the most powerful combos used in advertising. We’ll talk about how commercial brands and NGOs can communicate their statistics and numbers through innovative storytelling solutions, resulting in campaigns that strike a chord with audiences. Online

Roxana Nita

15:00 — 15:55

Alexandr Vagin, CEO SUPERMARKET branding agency, Russia

FUTURE BRANDS IS A BRANDS FUTURE. Leaf through key branding trends in current digital & brand-socialization era. Discuss world`s best cases of brand strategy, implemented to gain a market share. Learn the most effective tools to transform company's brand strategy. Offline

Alexandr Vagin

15:25 — 16:10

Ivan Podrez, Senior bizdev manager, MediaCube ads, Belarus; Yana Bashlykevich, Chief Commercial Officer, mediacube ads, Belarus

WHERE DOES YOUTUBE MOVES OR HOW TO ADVERTISE BUSINESS WITH INFLUENCERS. How to work with trends in blogosphere and YouTube and how business could use it. Offline

Ivan Podrez

Yana Bashlykevich

16:00 — 16:45

Ergin Binyildiz, Chief Creative Officer Havas Creative Group Turkey, Turkey

OH MY GOODNESS! What sets good purpose communication apart from bad? And what good is purpose to business? Online

Ergin Binyildiz

Has previously worked with Saatchi, Publicis, Ogilvy and Grey and is currently the Chief Creative Officer for Havas Creative Group Turkey. Amongst his past and present clients are Coke, Ford, Vodafone, HSBC, Unilever, Turkcell, Arcelik, Google, P&G, Peugeot and Reckitt Benckiser. With his teams, he has won several awards in top shows including Cannes, One Show, Clio, Eurobest and Golden Drum. He has judged with Cannes, Clio, Eurobest and New York Festivals. Amongst his achievements are Epica and Golden Drum Grand Prix's. Havas Istanbul has been selected as the 2020 creative agency of the year in Turkey.

16:05 — 17:45

Vlad Sitnikov, Chief Creative Officer at POSSIBLE Group Moscow, Russia


Vlad Sitnikov

16:15 — 16:45

Alexander Podgorny, CEO at Asterman, Belarus

Post-covid cg production: what worked well and what shound be forgotten. Online

Alexander Podgorny

16:50 — 17:35

Pancho Gonzalez, Co-founder & Chief Creative Officer, Inbrax, Chile

CONSCIOUS MARKETING. A performance strategy can also be used to build a brand, is your brand willing to favor engament instead of conversion? How to promote a marketing strategy that generates purpose or positively impacts in the community? How to systematize this type of strategy? The answer is what we call at Inbrax "Conscious Marketing (or Positive Marketing)" and that through 4 simple steps, all of us who work in marketing and creativity can begin to implement or achieve that the brands for which we work, in addition to achieve their KPI's, they also manage to generate social objectives for everyone, not only for the owners. Online

Pancho Gonzalez

Pancho has worked in the best Chilean advertising agencies and currently is Chief Creative Officer at Inbrax Chile; Director & VP at IAB Chile and Past Director in Achap (Chilean Ad Association). He has been judge at major worldwide advertising festivals, including Cannes Lions, Clio Awards, The New York Festivals, Art Director's Club, LIAA, Mobius, Webbys Awards, Ad Stars, PIAF Awards, Grand Jury at Cresta, FIAP, FICE, Effie Awards, Golden Awards of Montreaux, Cristal Festival, AdForum, El Ojo de Iberoamerica and Achap (Chile), among many others; and was the first Chilean to chair the jury of AME Awards in New York and teaching at Miami Ad School. He has been speaker in Costa Rica, Brazil, Argentina, Russia, Mexico, Germany, United States, Japan, Mexico, South Korea, Czech Republic and Chile. More than 170 national and international recognitions (Cannes Lions, ADC's, New York Festivals, FIAP, Ojo de Iberoamerica, Effie, Grand Effie, Grand Prix FICE, Caples Awards, Young Guns, Epica Awards, Cristal Festival, Creativity, Young Creatives One Show, Cresta Awards, Graphis, PHNX AdForum, Eagle, AdStar, IAB, WINA Awards, Achap, Archive, The Indie Summit Awards, Creativepool, FICE (Grand Prix), Fepi, Eagle Awards, Summit Creative Awards (Best of show), A’Design Awards, Never Zapping Festival). Top 25 Worldwide CCO and Worldwide Top 100 Influencer by Creativepool 2017-2018 (shortlisted 2019-2020), London; Adlatina ranked his agency Chilean Top Ten at Crema 2014; Top One Creative Director, Top 10 ECD and Top 10 Creative Agency at Bestadsontv.com 2017; Top one worldwide CCO jury at TheNextGag 2017; nominated MKTG BEST 2018 as Chief Creative Director in Chile; Chilean top 1 copywriter of the decade and Chilean top 2 agency of the decade, both at Lüerzer’s Archive; and recently Agency of The Year at WINA Festival 2020 and Agency of The Year at TopFICE 2020. Recently among the 40 Over Forty 2020 list.

16:55 — 17:25

DENIS SHLESBERG, Co-founder and Executive Creative Director, Artonica , Russia

WHERE DOES THE STRATEGY STARTS AND ENDS? SPOILER: NOWHERE. There are two critical junctions in branding between analytics and strategy and between strategy and creativity. The quality of these junctions is responsible for brand’s unity that everyone talks about but that is so difficult to reach. Earlier the journey through them from idea to its execution was possible in one direction only. Today thanks to new possibilities of measuring customers’ perception – in both of them. What it gives us and could it be dangerous? Online


Denis has been working in branding and advertising industry since 1994. In 2004, in cooperation with his partner, founded Artonica branding and creative agency, which carries out all types of strategic and creative developments in the field of branding, advertising and marketing communications. Among clients are Russian Export Center, Magnezit Group, Ostek, Protek, Rosbank, Uralsib Bank, Etalon Group, Center-Invest, Sminex, X5 Retail Group. He has been a member of the jury of various advertising festivals, including: White Square international advertising Festival, Tourist brand. Best Marketing Practices, WOW Awards. The best advertising projects of the real estate market, MedMen, G8s and others. Speaker at industrial conferences and forums including Krasnoyarsk Economic Forum (KEF), Marketing Forum of the South of Russia Giraffe, Design and Advertising, IPQuorum, Printech, Design Prosmotr and others. Denis took part in development of the Tourist brand of Russia, a co-author of the project Russia. There's a whole world here, which was selected in professional competition organized by The Federal Agency for Tourism (Rostourism) in cooperation with the Association of Branding Companies of Russia.

17:45 — 19:00

YOUNG CREATORS CONTEST. Open presentations of’ projects. Partner of the contest – Crello brand, graphic online platform.

19:00 — 23:00

Summer Light Party

for accredited participants, juries and guests of the Festival.

10 06
10:00 — 10:35

Kestrel Lee, Digital Lead, Technology & Media, Marketing-Interactive, Singapore

PICK UP GROWTH HACK STRATEGIES FROM TIKTOK. From the master class you will learn pick up strategies in using DouYin in China and TikTok overseas, leverage the right influencer approach for greater success, drive organic and PR outreach for marketing outreach & CSR, learn from the latest case studies and best practises. Online

Kestrel Lee

10:00 — 10:35

Steve Colmar, Executive Creative Director at Publicis Groupe Portugal, Portugal

BOXING OUR WAY THROUGH 2021. Everybody has a plan until they get punched in the mouth’, said the wise Mike Tyson. Let’s study how creative fighters would punch 2021 back in the face. Online

Steve Colmar

10:15 — 11:20

Mikhail Ustinov, Creative Director TWIGA TOUCH, Russia

F**K CLICHE. One more time. Online

Mikhail Ustinov

10:35 — 11:05

Alia Keshishyan, External Communications Manager at Project 111, Russia


Alia Keshishyan

10:40 — 11:10

Michael Wilk, Global Executive Director Serviceplan, Germany

THE POWER OF MASHUPS. How to shortcut out of tricky situations with the right combination. Online

Michael Wilk

After receiving his design diploma he worked at JvM. Joining Serviceplan he became quickly responsible for several international BMW projects. His involvement became visible e.g. launching the first-ever BMW i8, the BMW 7series, BMW M2 and further brandshaper. In his latest position as part of the Creative Board he takes care of BMW’s international needs and supports national campaigning and so as for the French, Chinese and e.g. Arabic markets. Strength is based on strong creative conceptual thougts combined with brave art direction. His work appeals fresh, unseen and unique. Combined with several years of shooting experiences his portfolio covers large fields of peoples-, car-, studio- and lifestyle-photograpy. His work is nationally and internationally known and awarded including a Grand Lia. He won several awards just like D&AD, Cannes Lions. CLIENTS: BMW, Mini, West, Sixt, Bosch, Jägermeister, Telekom, Playboy, NUK, Nordex, UNICEF, Desperados, Pepsi, Smirnoff, Telekom, etc. Michael has a true passion for photography, typography and graphic design.

10:40 — 11:35

Sergey Kazak, Marketing and Business Development Director at Artox Media Digital Group, Belarus

WORK WITH CREATIVE MATERIALS ON THE INTERNET AND ESTIMATION OF ITS EFFECTIVENESS. Banner blindness and the weapon against it. Setting the tasks to designer: how to make clear for everyone. Creation of creative materials 'What? Where? What’s for?’. Strategy development. Complicated but very useful. How to influence on users with the help of beautiful pictures? Offline

Sergey Kazak

11:10 — 11:40


NEURO PLANNING IS A FUTURE THAT HAS ALREADY ENTERED THE AGENCY SPHERE. How to find triggers of post-COVID audience and work with them. Online


Started his career in advertising in 2008. Prior to joining PHD, he worked in one of the largest international advertising holdings in new business structures. He was appointed CEO of PHD media agency in 2014. Over the years, he has successfully cooperated with major brands on Russian and foreign markets as Bayer, X5 Retail Group, L’Etual, VTB24, Volkswagen Group and others.

11:20 — 12:15

RAUSHAN SULTANOV, Creative Director, Depot, Russia

LOSS OF AUTENTICITY WHILE IN A CHASE OF TRENDS. Ways of forming brand values, designers’ self-delusion and how not to lose autenticity in visual flow. Which process of creating of visual communications should be followed in 2021 and how not to lose the essence and value in endless flow of information. Offline


11:40 — 12:15

Alexey Leybovich, Creative Director, Seven / Progression Group, Russia

NON-STANDART MECHANICS IN PROMO. After appearing the trend of tailor-made activations, customers were surrounded by hundreds of simultaneous promo. How brand could stand out of equal promos? Let’s talk about non-standard mechanics in sales promotion, work with prize fund and use of correct insights that will work on larger cart and purchase frequency. Online

Alexey Leybovich

11:45 — 12:40

Tatiana Lisitskaya, Director at MASMI, Belarus


Tatiana Lisitskaya

12:25 — 12:55

Andy Upton, Managing Partner, Strategy, OMD (EMEA), The United Kingdom

BIG PRINCIPLES OF CREATIVE THINKING. Why creative thinking is important? The creativity isn’t the department. This is something you should apply. Techniques to develop creative thinking. Online

Andy Upton

Andy joined OMD in 2007 - having travelled across selection of media agencies including Rocket, MEC and MediaCom. During that time Andy was chiefly tasked with delivered the strategic direction for a diverse range of brands in categories including automotive’ luxury, retail, fmcg, public service and fashion. The key theme throughout this managerie of sectors was the need to inspire change, formulate and execute ideas and to collaborate. In 2011 Andy went International – joining OMD EMEA where his role is multi-faceted. From inspiration and guidance across the network to boosting capabilities. The Strategy Leadership function at OMD EMEA is responsible for delivering world-class direction and expertise for global clients in an effective but human way. Most recently Andy has been part of a core team developing and rolling out the OMD Design planning approach across the agency. As frequent key note speaker and Industry Awards judge and jury member, Andy is always seeking work that has a human truth at its centre bought to life in an empathetic, creative way. Because the communications industry continues to do this in an exciting and engaging way this is still a career he cherishes.

12:25 — 12:55

Виталий Захаров, Creative Director, LOGA BIGA, Belarus

OPERATE YOUR EMOTIONS! How does emotions enterfere and help the business? Emotional marketing - main communicational trand in 2021! Ofline

Виталий Захаров

12:45 — 13:10

Andrey Zerniy, Strategic Director, Action Group, Russia

BRAVE NEW CONSUMER. How digital has impacted the modern consumer, and why traditional advertising no longer works? Discover the evolution of marketing and look how brands should rethink their approaches to effectively interact with today's audience (with fresh case-studies). Online

Andrey Zerniy

13:05 — 13:35

Hando Sinisalu, Founder, Best Marketing , Estonia

WHEN 1 LIKE ON YOUR FACEBOOK POST IS ENOUGH B2B (business to business) marketing is many ways different from B2C marketing. If you are an industrial company and have only 30 clients, then how many likes on your Linkedin post or views on YouTube video would be enough? For most B2C marketers is difficult to understand that even one listener of your podcast or 5 likes on your social media post may be enough - provided they are the right people. Hando will talk about creating content that sells, what to measure and how to evaluate the effectiveness of your content in B2B world. Online

Hando Sinisalu

13:05 — 14:00

Thomas Kolster, Founder & Director, goodvertising! Agency, Denmark

How to create meaningful brands - and growth going forward? Online

Thomas Kolster

13:15 — 14:05

Temur Sadi, Design Director, MA’NO Branding Agency, Uzbekistan


Temur Sadi

13:35 — 14:05

Christo Kaftandjiev, professor, Ph.D. and Doctor Habilis on advertising, semiotics and marketing communications in Faculty of Journalism, Bulgaria, Bulgaria


Christo Kaftandjiev

14:20 — 14:50

Markus Daubenbuechel, Managing Creative Director Ex Scholz & Friends, Germany

BEAUTY OF DATA. The possibilities & the responsibilities that both comes with data for creatives. How it makes out work more useful, effective but also valuable for customers and consumers. Online

Markus Daubenbuechel

The last seven years, has been working as Managing Creative Director of Scholz & Friends Hamburg, responsible for the overall creative vision of the agency and international clients such as Opel, Siemens, Henkel and Vodafone. In his career, Markus has worked with clients such as Citroën, Coca-Cola, Evian, Kraft Foods (Mondelez), L'Oréal, McDonald’s and Sixt. As a member of ADC Germany and British D&AD, he won numerous awards at creativity and efficiency award shows such as the Cannes Lions Festival, the D&AD, The One Show, the Clio, LIA, the New York Festivals, Effie and ADC. Grown up in Bavaria in a family of artists and film-people, Markus became interested in design at his early age. He graduated at the Istituto Europeo di Design in Milan with a degree in Design and Photography. His career covered several agencies and countries, but he spent most of his professional life in Germany. He started his professional career in Cologne at Lüders (today Lüders BBDO) with such clients as IKEA and Villeroy & Boch. After that, he held positions at Heye & Partner (DDB) in Munich and Euro RSCG HAVAS as art director and later as creative director. Since 2007, worked at Scholz & Friends, one of the leading creative agency groups in German-speaking countries. Scholz & Friends offices are located in Hamburg, Berlin, Dusseldorf and are represented in other European markets.

14:20 — 15:10

Vasily Stepanov, CEO at OpenSpot, Belarus

CLUBHOUSE, SPOTIFY, СASTBOX AND OTHERS. WHY AND HOW AUDIO PLATFORMS WILL TRIUMPH INSTAGRAM AND YOUTUBE. How does advertising market forms at audio platforms. Why and how advertisers should pay the attention to Clubhouse? Why podcast is new rock’n’roll. Offline

Vasily Stepanov

14:20 — 14:50

Maciej Lissowski, Chief Operating Officer of PATHFINDER 23, Poland

THE FUTURE OF E-COMMERCE DESIGN. OR HOW WE WOULD BUY SHOES IN 2050. Do you like to shop? Oh, common - You do ! Looking at your credit card report - you are the expert of shopping of this days! So let`s have a sneak-peak in the future of shopping. Let`s forecast what role the design would play in the future E-commerce universe. What would be the trends in presenting the products and shaping up the content? How data and strategy could help to grow the importance and abilities of creative services. Online

Maciej Lissowski

Senior executive with 30 years of professional experience in advertising, marketing and brand communication. Currently holds the position of Chief Operating Officer at Pathfinder 23, one of the most interesting global E-commerce agencies, these days. Built his carrier with international networks (Ogilvy, Publicis, Y&R) and local agencies. Experienced in all communication fields (from ATL/BTL, through PR, activations, shopper, to digital/new media and e-commerce, of course), and in full marketing mix disciplines. His client list includes such brands as Danone, Ford, Heineken, IKEA, Kraft Foods, Microsoft,, Nestle, NBA, Procter and Gamble, Renault, Sony, The Coca Cola Company, The Gillette Company, Unilever, Volvo and many more. Has the suitcase full of awards and titles, won in the local and international competitions, including Cannes Lions и Effie Awards. Experienced, but young at heart!

14:55 — 15:55

Mikhail Dymshits, General Director at consulting company “Dymshits and partners” , Russia


Mikhail Dymshits

С 2006 года занимает вторые и третьи позиции в TOП-10 самых влиятельных консультантов по маркетингу в России по версии журнала «Секрет Фирмы» и Гильдии маркетологов. Кавалер орденского знака «За заслуги в маркетинге» Гильдии маркетологов за вклад в развитие методов изучения рынка и потребителя.

14:55 — 15:25

Ali Rez, Regional Executive Creative Director, Impact BBDO, UAE


Ali Rez

Ranked amongst the Top 20 ECDs in the world and the No.1 ECD in MENA/APAC on the 2020 World Creative Rankings, and named the South Asia Creative of the Year 2020 by Campaign magazine, Ali Rez is one of the most successful award-winning creative leaders in the world. He has won more than 500 international accolades in his career spanning USA, the Middle East, Asia and Africa, at everything from Cannes Lions, Clios, D&AD, Effie, One Show, Loeries, Caples, to Dubai Lynx, Spikes and many more. Rez’s work has been instrumental in Impact BBDO being ranked amongst the Top 5 most creative agencies in the world in 2020, and has brought tremendous business success to the global and regional brands he looks after. He has been on the jury at every major award show, and is a member of the BBDO Asia Creative Council. Besides lecturing at Oxford University and St.Martin’s College, Rez has exhibited at Tate UK, spoken at Tedx, captained a cricket county team in California, and - being a firm believer that curiosity leads to creativity - has traveled to 131 countries.

15:20 — 15:50

Roman Bokov, Creative director, DPG, Russia

HOW TO LIVEN UP YOUR CONSUMER. Why even in 2021 we keep coming up with ideas for 23-72 year old women, millennials, dog lovers and hipsters? Street photographers as the key to creating a vivid consumer profile. And how street photography can inspire ideas. Online

Roman Bokov

15:30 — 16:25

Alexey Sosnitsky, Creative Director at Ragoo Creative, Belarus

MRAKETING 2021: COME OUT OF THE DUSK. The communications market, on the one hand, it's in the time of troubles, on the other hand, it is the time of new tools, channels and even of a new generation. How to adapt to brand communication with Alpha generation? Is it time to go to TikTok? Should brands use Clubhouse? What we have to do to come out of the dusk? The review of new channels, trends and tools. Offline

Alexey Sosnitsky

15:55 — 16:30

Valera Volchetskiy, Creative director, RODNYA Creative PR Studio, Russia

WHY EVERY MARKETER NEEDS TO BECOME CREATIVE DIRECTOR? Learn how to constructively criticize creativity. How to develop creative skills in strict timing conditions. Check up of creative idea from agency. Unexpected sides of creative ideas. Online

Valera Volchetskiy

16:00 — 16:45

Marin Kostov – Muro, Executive Creative Director, All Channels Communication Group, Bulgaria

CREATIVES DON'T DO GREAT CAMPAIGNS FOR CLIENTS THEY DON'T LIKE. The value and importance of the human connection between a client and an agency influence on results of client’s campaign. And why is it important to maintain it. Online

Marin Kostov – Muro

16:20 — 17:05

Momchil Zakhariev, Creative Director NEXT-DC, Bulgaria

THE CREATIVE UNBLOCK. Burnout, creative block, imposter syndrome — some of the conditions that you are highly likely to experience as a professional in marketing. But what really works in tackling them, besides the obvious tips you can find online? This lecture is the result of several months of empirical research on the topic and will provide techniques for unblocking yourself and leading your team, even in the moments when you question your abilities or the purpose of your work. Offline

Momchil Zakhariev

Начал карьеру копирайтером в Ogilvy & Mather, которое несколько лет подряд становилось агентством года Болгарии. Позже он нашел свое истинное призвание в качестве креативного директора в NEXT-DC. NEXT была основана в 2010 году с целью создания работы, сочетающей стратегию, культуру и технологии. Агентство отвечает за проекты, привлекшие внимание международных СМИ, таких как The Verge, Fast Company, Contagious Magazine и многие другие. В 2016 NEXT-DC стало агентством года Болгарии. Это второе независимое агентство, получившее этот статус. Мечтает поработать с брендом для собак.

16:35 — 17:05

Oleg Palchinskiy , Founder & Creative Director, Kitchen, Russia


Oleg Palchinskiy

16:55 — 17:55

Vitaly Bykov, General Director, REDKEDS, Russia


Vitaly Bykov

17:10 — 17:50

Dmitry Peryshkov, Co-owner and Creative Director, DDVB, RUSSIA, Russia


Dmitry Peryshkov

Co-owner and Creative Director of DDVB (Direct Design Visual Branding) – one of the leading Russian full-cycle branding agency. He has over 30 years of experience in branding and visual communications. Since 1993, Dmitry has been the creative director of most of the large-scale projects in the field of corporate branding, FMCG, and retail, implemented by DDVB at the request of leading Russian and international companies, government agencies and public organizations. Dmitry is recognized as one of the best Russian experts in corporate branding. He has significant practical experience in developing brands for large multinational and Russian companies. Jury member of many leading advertising and marketing festivals, including White Square, Red Apple, Effie Russia, Silver Mercury, and others. He has been a speaker at numerous industrial conferences. Over 8 years of teaching experience, including at the Higher School of Economics, Higher School of Branding. Clients: Arkhyz, ABI Group, «Goryachaya shtuchka», Cherkizovo, CapitalGroup, Merlion, Sibagro, Sady Pridonya, VDNH, Nemoloko, Valio, Ochakovo, TATNEFT, Norilsk Nickel, Mistral, Karusel, X5 retail, Dixie, Cherkizovo, Olympic Committee, Suvorovo, VimpelCom, Golden Telecom, World Class fitness club chain, Gazpromneft, Bosco di Ciliegi, Bosco Sport, Mars, Snickers, Dave, United Russia, Russian aluminum, Baltika, etc.

17:10 — 17:40

Daniel Ottoni, Chief Creative Officer TracyLocke (DDB group), Brasil

CREATIVE EFFECTIVENESS. IT’S ONLY EFFECTIVE BECAUSE IT’S CREATIVE. It’s possible to be creative with a focus on results. There is no more room for creation that doesn’t wear the customer’s shoes and feel their pain. You can't think of effectiveness without creativity. It would be like give a party with the best drinks, but without inviting your friends. There is no chemistry that makes it work. Online

Daniel Ottoni

17:50 — 18:35

Artem Cheley, Creative Director at TDI Group, Belarus; Dmitry Pribysh, Managing Partner at TDI Group, Belarus

2021. What should we do? Offline

Artem Cheley

Dmitry Pribysh

18:00 — 18:45

Krisztian Zvara, Strategy Director, PHD Global Business

CHALLENGING TIMES. CHALLENGER MEASURES. OVERTHROW 2. Twenty years after the concept of the challenger brand was coined, a new wave of challengers has emerged; brands that don’t just challenge somebody but instead challenge something; something they feel needs to change. The pandemic opened the floodgates to constraints-led thinking, something these brands not only adapted to, but were often built upon. In this half an hour we invite you explore the commonalities between these challenger brands and how their thinking can shape yours in these unprecedented times. We will unearth the ‘rules of the rulebreakers’ so your brand can benefit from their growth too. Overthrow II explores 10 of the most powerful strategies and mindsets used by today’s challengers. Find out which type of challenger you could be, by taking this short quiz. Online

Krisztian Zvara

11 06
17:00 — 23:00

for winners, accredited participants and guests.