White Square | Белый Квадрат




One of the largest creative festivals in Europe, White Square announced the start of the call for entries. Representatives of more than 30 countries of the globe, over 1000 entries and delegates of business program take part in the festival annually. White Square 2021 will be held on June 9-11 in a combined offline / online format, the ratio of which will depend on worldwide epidemiological situation. In the past year, this format has allowed the festival to reach a new level and bring inspiration to creative industry around the world. 

Traditionally, White Square 2021 will include a competition for implemented projects in the field of communications and a business forum in the field of marketing and advertising. 

Competition program of White Square 2021 consists of eight contests: Creativity, Branding, Marketing, Marketing Effectiveness, Digital, Media, Change for Good, and since this year on the recommendations of jury Craft competition was placed in a separate category, combining excellence in film and radio, print and outdoor advertising.

In an effort to resolve contradictions when evaluating socially-oriented and commercial projects, a separate nomination – non-profit / charity – has been added to the list of nominations for each of the competitions, with the exception of the Branding category, for projects whose only customer / advertiser is non-profit organization (charitable foundation, government department, public organizations).

Entries are already being accepted online on festival’s website. The earliest stage of the call for entries will last from December 1 to January 15, and provides the most profitable conditions for all the participants.

The jury of White Square 2021 will be represented by creative and art directors, top managers of the leading international agencies which headline creativity rankings in their markets – persons with worldwide recognition in advertising from more than 30 countries, holding tones of prestigious festival awards, including numerous Cannes Lions, and rich experience of judging at most remarkable creative festivals around the globe.

Entries will be judged by seven jury categories: Creative, Branding, Marketing, Digital, Media, Change for Good, and also international Mass Media jury line-up which will give an independent assessment of entries from the standpoint of industrial media. The main award of the festival – Grand Prix – will be decided by special Grand Jury team consisting of the Chairmen of jury.  

It's Time! – with such an appeal the organizers of White Square addressed the world’s creative community this year. It's time to generate big ideas, create innovative projects in the field of communications, achieve effective business results, seek and find inspiration and exchange professional experience. To win, you need to act, and do it right here and right now. Prepare your contest entries, upload them to festival’s website and win at White Square!

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