White Square | Белый Квадрат




One of the largest creative festivals in Europe, international advertising festivalWhite Square 2021 that will be held on June 9-11 invites representatives of marketing, advertising, design, video/audio/production studios and individual authors to submit the best entries into CRAFT contest. Over 1000 entries from more than 30 countries participate in White Square festival annually.

In 2021 contest entries of White Square international advertising will be judged by seven jury line-ups that according to international standards are represented by real stars of global communication industry both from international network and local independent agencies with numerous prestigious global creative awards, including more than 400 Cannes Lions in total as well as reach judging experience at the leading international advertising festivals.

CRAFT contest at White Square festival will be evaluated by CREATIVE jury. Criteria of Craft contest judging will be artistry of works, production level and how technical skill and prowess in production / post production enhances the execution of idea.  

CRAFT contest includes 3 main nominations - FILM CRAFT, PRINT & OUTDOOR CRAFT, EXCELLENCE IN RADIO & AUDIO.

FILM CRAFT contest accepts works from agencies and production studios. Depending on subnomination entered, cases will be judged from the point of strong sides of filmmaking. Submit your entry in case you consider it has exceptional direction and script, art-direction and cinematography, animation and visual effects, sound design. The focus of judging will be on specific specialty of your commercial.

PRINT & OUTDOOR CRAFT nomination welcomes branding and creative agencies, design studios, independent authors-illustrators, designers, advertising photographers, copywriters and typographies. PRINT & OUTDOOR CRAFT entries are evaluated from the point of typography, art-direction, illustration and photography implementation as well as from the point of text writing and copywriting.

If you consider the strongest side of your work to be audio content, EXCELLENCE IN RADIO & AUDIO nomination suits you best. The nomination welcomes radio / audio recording, branded audio elements.

The judging process of evaluation of the entries will take place in early June in online conference format. An intense business program of the festival is scheduled on June 9-10. Winners of White Square 2021 will be announced during Award Ceremony on June 11 that will be broadcasted and all the participants will be provided with online access.

The winning entries of White Square 2021 will be widely promoted in industrial media in more than 50 countries of the globe.

For those who already made a decision which project to enter, here is a simple guide that systematize the upload of your entries. 

The festival is organized by Association of Communications and Marketing Agencies of Belarus. ACMA is a member of the largest international association in Europe EACA (European Association of Communications Agencies).

White Square is included into Global creativity ranking AdForum Business Creative Report, Global ranking TopFice, Baltic Agency Ranking, Creativity ranking of Estonian Marketing Association, Creativity ranking of Association of Communication Agencies of Russia in all segments, Effectiveness ranking of Association of Communications Agencies of Russia in all segments, Creativity ranking of Central Asia and Azerbaijan, Creativity ranking of Association of Communications and Marketing Agencies of Belarus.

Upload your cases and do not miss the chance to become the winner of White Square 2021 international advertising festival!

IT’S TIME! Deadline of the call for entries is May 17, preferential participation fees are provided in March.

In case having questions, contact us via info@adfest.by