White Square | Белый Квадрат




One of the largest communications festivals in Europe – White Square international advertising festival – announced headliners of business and educational program.

Business program of White Square 2021 will be held on June 9-11 in a combined offline / online format and will include more than 70 master-classes in the field of marketing, branding, digital, media and creativity. Master-classes are based on speaker’s projects that demonstrate high achievements on different markets. The program will be oriented on founders and business owners, directors and marketers of companies that aim to achieve high results with the help of up-to-date solutions during rapid marketing evolution to technological effectiveness including digital sphere.

Communication innovations: creative marketing as effectiveness trend is the key message of business and educational program of White Square international advertising festival.

Headliners of educational program will be presented by creative directors both of networks and local agencies from all over the globe, authors of successful and effective strategies for well-known international brands, holders of numerous festival awards for effectiveness and creativity including more than 400 Cannes Lions in total.

*The list of speakers is in development and will be add

Accredited participants of White Square international advertising festival will find the answers on current issues:

  • How to strengthen brand loyalty in new circumstances and use the crisis to maintain and increase your market share?
  • What are the branding innovations in 2021?
  • How to drive marketing effectively in digital medium?
  • How does HoReCa’s digitalization influence the demand?
  • How omnichannel marketing that includes inseparable use of several communication channels and consumer interaction will increase the sales?
  • What are the main trends in social media marketing in 2021?
  • How to consider the influence of global media transformation while developing PR strategies and how to find anti-crisis solutions that strengthen the position of your brand?
  • What are the possibilities & the responsibilities that both comes with data for creative? How it makes out work more useful, effective but also valuable for customers and consumers?

The organizer of White Square festival, Association of Communication and Marketing Agencies of Belarus, in cooperation with the partners of the Festival are preparing numerous activities that will be held during 3 days both online and offline. Accredited participants are welcomed to take part in evening events and Awards Ceremony of the Festival.

It’s Time! – is the slogan of White Square 2021! 

Till March 31 inclusive profitable participation fee is provided.

Register here. Info: via email info@adfest.by or phones in Minsk +375 17 204 42 27, +375 17 204 41 17, +375 17 204 17 99, +375 17 204 18 99.