On June 9International advertising festival White Square – one of the largest creative festivals in Europe started!
This year 901 entries from 25 countries competed for festival awards.
Shortlists:
MARKETING
A. BRAND EXPERIENCE & ACTIVATION
A1 Channel / Medium
entry George from 1973, agency Leo Burnett Moscow, Russia
entry The Self-Exam Mannequin, agency White Rabbit Budapest, Hungary
entry ULTRA SKILL. How to share values of esports' fans and become a brand for gamers, agency Wavemaker Russia
A2 Brand Experience
entry ANTYfest, agency Voskhod, Russia
entry Apartmenteka, agency Instinct, Russia
A3 Technology & Touchpoints
entry 30000 test drives like never before, agencies Mindshare, OMD Media Direction, Russia
entry Kotex SOS button, agencies Mindshare, Mail.ru Group Innovation department, Russia (moved from A5 Strategy)
entry Pringles Dreamwalkers, agency Re:evolution, Russia
А4 Consumer Engagement
entry engAGEd gate, getbob agency, Belarus
entry Snickers Crisper Fest, agency BBDO Moscow, Russia
entry Wrong Number Operator, Yandex Magic Camp, Russia
entry George from 1973, agency Leo Burnett Moscow, Russia
entry #wakeupafter6pm, agency proof., Bulgaria (moved from A6 Campaign)
entry GEORGIA BY POST, agency REDBERRY, Georgia
A6 Campaign
entry George from 1973, agency Leo Burnett Moscow, Russia
A7 Breakthrough on a Budget
entry ANTYfest, agency Voskhod, Russia
entry made with the fruits of diplomacy, agency proof., Bulgaria
entry Blanket Forts, agency Instinct, Russia
A8 Non-profit / charity
entry The Self-Exam Mannequin, agency White Rabbit Budapest, Hungary
entry Pyros Collection, agency FCB LISBON, Portugal
entry Dolphin — Eternal stream, agency emg, Russia
entry I don’t buy it, agency Marvelous LLC, Russia
C. PR
C1 PR Practices & Technics
entry ANTYfest, agency Voskhod, Russia
entry #KIREMES – NOT DIRTY, agency BBDO CA, Kazakhstan
C2 Digital & Social
entry GEORGIA BY POST, agency REDBERRY, Georgia
entry Blanket Forts, agency Instinct, Russia
C3 Influencer
entry George from 1973, agency Leo Burnett Moscow, Russia
C5 Campaign
entry George from 1973, agency Leo Burnett Moscow, Russia
entry #KIREMES – NOT DIRTY, agency BBDO CA, Kazakhstan
C7 Non-profit / charity
entry Disappearing Stories, agency Mozga Studio, Russia
entry Pyros Collection, agency FCB LISBON, Portugal
entry Dolphin — Eternal stream, agency emg, Russia
entry I don’t buy it, agency Marvelous LLC, Russia
H. DIRECT
H1 Channels
entry Wrong Number Operator, Yandex Magic Camp, Russia
H2 Data
entry search against violence, agency proof., Bulgaria
H4 Strategy
entry New currency in Kazakhstan, agency GForce/Grey, Kazakhstan
entry S7 Visa Recycling, agency GREAT, Russia
H6 Non-profit / charity
entry Disappearing Stories, agency Mozga Studio, Russia
entry Settlements (Favelas), agency Inbrax, Chile
entry Bullying leaves a mark, agency Not Perfect Tallinn, Estonia
entry Dolphin — Eternal stream, agency emg, Russia
I. INNOVATIONS
I1 Innovations
entry Speed Limited Radio Spots, agency Publicis Emil Turkey
E. MARKETING EFFECTIVENESS
E1 Short-term Creative Effectiveness
entry George from 1973, agency Leo Burnett Moscow, Russia
entry Vivienne Sabó is changing views, agency SOCIALIST, Russia
entry SEARCH 'N' AMBUSH, agency YELL ADVERTISING, Thailand
entry REN, agency AIDA Pioneer, Belarus (moved from E2 Long-term Creative Effectiveness)
entry Pizza of the future: Dodo 2077, tm agency, Russia
E2 Long-term Creative Effectiveness
entry Apartmenteka, agency Instinct, Russia
entry Mom, I ate well, agency VMLY&R, Russia
E3 Breakthrough on a Budget
entry ANTYfest, agency Voskhod, Russia
entry Settlements (Favelas), agency Inbrax, Chile
entry SEARCH 'N' AMBUSH, agency YELL ADVERTISING, Thailand
BRANDING
B. COMMUNICATION DESIGN
B1 Creation of New Brand Identity
entry Pipndrop, agency Suprematika, Russia
entry Warm bread and in bed, agency Suprematika, Russia
entry DODO PIZZA UK, agency The Clients, Russia
entry TMW Brand Identity, agency Vozduh brand & communications, Russia
B2 Rebrand / Refresh of an Еxisting Brand
entry Rebranding "Krupno", SUPERMARKET Branding Agency, Russia
entry Wanna. Fashion ARketing, Pocket Rocket Agency, Belarus
entry Itrex. Hungry for challenges, Pocket Rocket Agency, Belarus
entry Porter & Sail — An identity for the New York travel assistant company, agency Shuka Design, Russia
entry Rebrand of Perm Polytech, agency Electric Brand Consultants, Russia
entry Inzare, Depot branding agency, Russia
entry Milgrad, Depot branding agency, Russia
B3 Promotional Printed Materials
entry Vertigo, Dotorg branding & digital agency, Russia
B5 Brand Environment & Experience Design
entry SlavNY 20XX, The Agency of Wargaming, Belarus
B6 Design-driven Effectiveness
entry Rebranding "Krupno ", SUPERMARKET Branding Agency, Russia
B7 Design Craft
entry Ad Moms, agency Possible Group, Russia
Q. DIGITAL & INTERACTIVE DESIGN
Q1 Website design
entry Highway Rock, The Agency of Wargaming, Belarus
X. PACKAGING DESIGN
X1 Packaging of foodstuffs
entry Obeliu crafted vodka, agency Not Perfect Vilnius, Lithuania
entry Rebranding "Krupno", SUPERMARKET Branding Agency, Russia
entry BU_Alcateria, agency AIDA Pioneer, Belarus
entry WORKAHOLIC COLD BREW, agency The Clients, Russia
entry Souvenir chocolate "color of taste", Vsevolod Abramov, Russia
entry Ocard, Depot branding agency, Russia
entry Blanc Bleu, Depot branding agency, Russia
entry RANA. Spaghetti al nero, agency XPOM, Russia
X2 Packaging of non-food products
entry Stoic. Gloves with strong durability., agency OTVETDESIGN, Russia
DIGITAL
D. DIGITAL
D1 Websites
entry Apartmenteka, agency Instinct, Russia
entry Eclipse Code - 2 minute site, agency SLD agency, Russia
entry Securing Space, agency Possible Group, Russia
D2 Interactive projects
entry Meet a Safer Tomorrow, agency Instinct, Russia
entry Safe-Expression Collection, agency Instinct, Russia
D5 Digital Campaign
entry 30000 test drives like never before, agencies Mindshare, OMD Media Direction, Russia
entry ANTYfest, agency Voskhod, Russia
entry search against violence, agency proof., Bulgaria
entry Snickers Crisper Fest, agency BBDO Moscow, Russia
D6 Social & Influencer Campaign
entry George from 1973, agency Leo Burnett Moscow, Russia
entry I don’t buy it, agency Marvelous LLC, Russia
entry Laundry Records, agency Serviceplan Russia
entry made with the fruits of diplomacy, agency proof., Bulgaria
entry Vivienne Sabó is changing views, agency SOCIALIST, Russia
D7 Native Advertising
entry Diagnostics in Fashion, agency Havas Creative Group Russia
D8 Branded tech and innovations
entry George from 1973, agency Leo Burnett Moscow, Russia
entry MTS LIVE XR, agency Mosaic, Russia
entry Tele2 Gigabeats, agency Affect, Russia
D10 Non-profit / charity
entry Disappearing Stories, agency Mozga Studio, Russia
entry Dolphin - Palms, agency Re:evolution, Russia
entry Hope to Wear, agency Articul Media, Russia
entry I don’t buy it, agency Marvelous LLC, Russia
entry Our country's destiny is now in your hands!, agency Leavingstone, Georgia
entry Police Cartoons, agency Zebra Hero, Russia
entry Wild Delivery, agency SETTERS, Russia
entry Women Should, agency Endorphin, Azerbaijan
G. MOBILE
G1 Mobile websites
entry Badoo Hotline, agency BALAGAN&BETA, Russia
G7 Social Content
entry The Endless Letter on Instagram Stories, RT Creative Lab, Russia
G9 Non-profit / charity
entry Disappearing Stories, agency Mozga Studio, Russia
T. CREATIVE DATA
T1 Data-enhanced Creativity
entry Apartmenteka, agency Instinct, Russia
entry Water Index, agency Havas Turkey
T4 Use of Real-time Data
entry engAGEd gate, getbob agency, Belarus
T6 Non-profit / charity
entry Dolphin - Palms, agency Re:evolution, Russia
CREATIVE
F. FILM
F1 TV / Screens
entry George from 1973, agency Leo Burnett Moscow, Russia
entry Tele2 mobile internet "Follow yourself", agency NOT PERFECT RIGA, Latvia
entry Food Waste Apocalypsis, agency Instinct, Russia
entry An Inspired Pigeon, agency Voskhod, Russia
entry Separation, agency Havas Creative Group Russia
F2 Online
entry George from 1973, agency Leo Burnett Moscow, Russia
entry Snickers Crisper Fest, agency BBDO Moscow, Russia
entry Do what only you can do, agency Voskhod, Russia
entry I don’t buy it Act 1, agency Marvelous LLC, Russia (moved from F3 Film for non-profit / charity)
entry I don’t buy it Act 3 agency Marvelous LLC, Russia (moved from F3 Film for non-profit / charity)
F3 Film for non-profit / charity
entry Disappearing Stories, agency Mozga Studio, Russia
entry Police Cartoons, agency Zebra Hero, Russia
entry Dolphin - Movie, agency Re:evolution, Russia
entry How many times to repeat? Dementia – Aggression from series of entries How many times to repeat? Dementia, agency MOVIE, Russia
O. OUTDOOR
O1 Billboards
entry New Year wish, agency AIDA Pioneer, Belarus
O2 Posters
entry The Last Spark of Communism, agency White Rabbit Budapest, Hungary
entry Shot on a Miele oven, agency Serviceplan Russia
O4 Ambient
entry The Self-Exam Mannequin, agency White Rabbit Budapest, Hungary
entry Hayrat, agency Havas Turkey
O6 Outdoor for non-profit / charity
entry The Punch, agency ART UNION, Russia
P. PRINT
P1 Print
entry GEORGIA BY POST, agency REDBERRY, Georgia
entry Sports Notes_Run from series of entries Sports Notes, agency GForce/Grey, Kazakhstan
entry The Prescription, agency 19/84, Russia
P2 Publications
entry Ad Moms, agency Possible Group, Russia
R. RADIO & AUDIO
R1 Radio & Streaming
entry deliver the goods, agency proof., Bulgaria
entry World’s Smartest Radio Spot, agency Publicis Emil Turkey
R2 Innovation in Radio & Audio
entry Laundry Records, agency Serviceplan Russia
entry Speed Limited Radio Spots, agency Publicis Emil Turkey
entry Birds Will Be Back, agency Havas Turkey
K. INTEGRATED
K1 Omni-channel Campaign
entry HAPPY MINISO NEW YEAR, agency REDBERRY, Georgia
entry I DECLARE, agency PHENOMENA SARL, Lebanon
entry In the name of women, agency Mosaic, Russia
K2 Digital Campaign
entry Apartmenteka, agency Instinct, Russia
entry Diagnostics in Fashion, agency Havas Creative Group Russia
entry GEORGIA BY POST, agency REDBERRY, Georgia
K3 Social & Influencer Campaign
entry George from 1973, agency Leo Burnett Moscow, Russia
entry Laundry Records, agency Serviceplan Russia
entry Snickers Crisper Fest, agency BBDO Moscow, Russia
K4 Brand Launch / Re-launch Campaign
entry George from 1973, agency Leo Burnett Moscow, Russia
entry Hamcolates, agency Serviceplan Russia
K5 Brand Loyalty Campaign
entry GEORGIA BY POST, agency REDBERRY, Georgia
K6 Breakthrough on a Budget
entry ANTYfest, agency Voskhod, Russia
entry Diagnostics in Fashion, agency Havas Creative Group Russia
K8 Creative Strategy
entry George from 1973, agency Leo Burnett Moscow, Russia
entry New currency in Kazakhstan, agency GForce/Grey, Kazakhstan
entry Hamcolates, agency Serviceplan Russia
K9 Non-profit / charity campaign
entry Disappearing Stories, agency Mozga Studio, Russia
entry Hope to Wear, agency Articul Media, Russia
entry Dolphin — Eternal stream, agency emg, Russia
N. BRANDED CONTENT & ENTERTAINMENT
N1 Visual branded content
entry Laundry Records, agency Serviceplan Russia
entry Snickers Crisper Fest, agency BBDO Moscow, Russia
entry The Endless Letter on Instagram Stories, RT Creative Lab, Russia
entry Vivienne Sabó is changing views, agency SOCIALIST, Russia
N2 Audio branded content
entry Laundry Records, agency Serviceplan Russia
N3 Interactive branded content
entry Snickers Crisper Fest, agency BBDO Moscow, Russia
N5 Brand experience
entry ANTYfest, agency Voskhod, Russia
entry Apartmenteka, agency Instinct, Russia
entry Laundry Records, agency Serviceplan Russia
entry GEORGIA BY POST, agency REDBERRY, Georgia
N6 Non-profit / charity
entry Police Cartoons, agency Zebra Hero, Russia
entry Dolphin — Eternal stream, agency emg, Russia
entry Virtual 3D exhibition of modern art This Is Not a Book. Dmitry Volkov’s collection, Creative agency TRIKO, Russia
CRAFT
J. FILM CRAFT
J1 Direction
entry Food Waste Apocalypsis, agency Instinct, Russia
entry An Inspired Pigeon, agency Voskhod, Russia
entry Bet Planet - Bet you can, agency Perspective Pro, Russia
entry Making homes, not houses, agency Voskhod, Russia
entry Thanks to the doctors, agency OMD Resolution, Russia
J2 Script
entry Police Cartoons, agency Zebra Hero, Russia
entry I don’t buy it, agency Marvelous LLC, Russia
J3 Art Direction
entry Disappearing Stories, agency Mozga Studio, Russia
entry Do what only you can do, agency Voskhod, Russia
entry #меняйправила with The Glenlivet, agency VEIN, Russia
entry The King's Speech, agency Leo Burnett Moscow, Russia
J4 Cinematography
entry Food Waste Apocalypsis, agency Instinct, Russia
entry An Inspired Pigeon, agency Voskhod, Russia
entry Bet Planet - Bet you can, agency Perspective Pro, Russia
entry Making homes, not houses, agency Voskhod, Russia
entry The Beauty of Sharing, agency Voskhod, Russia
J5 Editing
entry Do what only you can do, agency Voskhod, Russia
entry Bet Planet - Bet you can, agency Perspective Pro, Russia
entry Love-development company, agency Voskhod, Russia
J6 Use of Music & Sound Design
entry George from 1973, agency Leo Burnett Moscow, Russia
entry Love-development company, agency Voskhod, Russia
J7 Animation
entry Police Cartoons, agency Zebra Hero, Russia
entry Animators For Belarus, Yulia Ruditskaya, Belarus
entry Long-awaited reunion, agency Forte, Belarus
entry Adobe x Keith Haring | Creativity For All, agency Bakehouse, Russia
entry ADOPTED IS NOT ADAPTED. STORY OF MAX from series of entries ADOPTED IS NOT ADAPTED, agency GREAT, Russia
J8 Visual effects
entry George from 1973, agency Leo Burnett Moscow, Russia
entry Food Waste Apocalypsis, agency Instinct, Russia
Y. PRINT & OUTDOOR CRAFT
Y1 Typography
entry Shot on a Miele oven, agency Serviceplan Russia
Y2 Art Direction
entry Shot on oven Miele, agency Serviceplan Russia
Y3 Illustration
entry The Last Spark of Communism, agency White Rabbit Budapest, Hungary
entry Ad Moms, agency Possible Group, Russia
entry Blanket Forts, agency Instinct, Russia
Z. EXCELLENCE IN RADIO & AUDIO
Z1 Excellence in Radio & Audio
entry Birds Will Be Back, agency Havas Turkey
MEDIA
M. MEDIA CAMPAIGN
M2 Low Budget Campaign
entry #KIREMES – NOT DIRTY, agency BBDO CA, Kazakhstan
entry Wrong Number Operator, Yandex Magic Camp, Russia
M4 Non-profit / charity
entry Dolphin — Eternal stream, agency emg, Russia
V. CHANNELS
V1 TV & Other Screens
entry George from 1973, agency Leo Burnett Moscow, Russia
V2 Audio Platforms
entry World’s Smartest Radio Spot, agency Publicis Emil Turkey
V4 Ambient Media
entry The Self-Exam Mannequin, agency White Rabbit Budapest, Hungary
entry New currency in Kazakhstan, agency GForce/Grey, Kazakhstan
V6 Digital Platforms
entry ANTYfest, agency Voskhod, Russia
entry Diagnostics in Fashion, agency Havas Creative Group Russia
entry GEORGIA BY POST, agency REDBERRY, Georgia
entry "First hugs": online school for parents from Skillbox and Huggies, agencies KB-12, Mindshare, Russia
V7 Mobile
entry 30000 test drives like never before, agencies Mindshare, OMD Media Direction, Russia
V8 Social Platforms
entry The Sign of Tenderness, agency VMLY&R, Russia
entry Kotex SOS button, agency Mindshare, Mail.ru Group Innovation department, Russia
V10 Branded content
entry Snickers Crisper Fest, agency BBDO Moscow, Russia
V11 Non-profit / charity
entry Disappearing Stories, agency Mozga Studio, Russia
entry Dolphin — Eternal stream, agency emg, Russia
entry World without doctors, agency emg, Russia
W. EXCELLENCE IN MEDIA
W1 Excellence in Media Insights & Strategy
entry ANTYfest, agency Voskhod, Russia
entry George from 1973, agency Leo Burnett Moscow, Russia
entry Water Index, agency Havas Turkey (moved from M1 Integrated Campaign)
W3 Excellence in Media Engagement
entry 30000 test drives like never before, agencies Mindshare, OMD Media Direction, Russia
entry AXE Collision Games, agency Goose Gaming, Russia
entry Wrong Number Operator, Yandex Magic Camp, Russia
W5 Use of Programmatic
entry Speed Limited Radio Spots, agency Publicis Emil Turkey
W6 Non-profit / charity
entry World without doctors, agency emg, Russia
MASS MEDIA JURY
entry World of Tanks Artbook, agency The Agency of Wargaming, Belarus
entry Draniki, agency Salmon Graphics, Belarus
entry Police Cartoons, agency Zebra Hero, Russia
entry The Punch, agency ART UNION, Russia
White Square 2021 Jury is represented by creative and art directors, top-managers of leading international agencies with worldwide recognition in advertising all over the world from more than 30 countries, numerous prestigious festival wards, including more than 400 Cannes Lions in total and reach judging experience at the leading international advertising festivals.
At White Square 2021 7 jury line ups worked in the format of online conference: Creative, Branding, Marketing, Digital, Media and Mass Media jury. Grand Prix of the festival was decided by Grand Jury represented with jury Chairman of main line-ups.
Winners of White Square 2021 will be announced during Award Ceremony on June 11. Watch it here.