White Square | Белый Квадрат




One of the largest creative festivals in Europe – White Square International Advertising Festival – this year is scheduled on June 9-11. Annually, over 1000cases, created by both local and network agencies and studios from more than 30 countries of the globe for their clients participate in the festival. Entries submission is opened online till May 17. Winners of White Square 2021 will be announced during Award Ceremony on June 11 that will be broadcasted and all the participants will be provided with online access.


Contest entries of White Square will be evaluated by international jury that according to international standards are represented by real stars of global communication industry with numerous prestigious global creative awards, including more than 400 Cannes Lions and reach judging experience at the leading advertising festivals.

Jury members of White Square shared their opinion about changes of marketing and advertising industries during recent year.

2020 has proved to be a real challenge in the industry. What has become a discovery for you?

The projects of your agency again and again have been award-winning at international advertising festivals around the globe. Is there any formula for success and did anything in this formula changed in the recent year? 

You are a jury member on the White Square Festival 2021, and you have already been a jury member on various international creativity festivals. Can you name one or more key evaluating criteria of entries for you and why? 

This year the slogan of White Square is short: IT’S TIME! Do you think, is it worth taking part in international advertising festivals in times of crisis, and why? What would you like to wish the participants of White Square 2021? 

What would you advice to young agencies to become successful? Does the participation in festivals could help them to achieve their goals? What do they need to stand out from the other participants at the festival? 

We remind you that White Square 2021entry systemis now openedfor submission into 7 contests, 129 nominations оnline until May 17. 

For those participants of White Square 2021 who submit 3 and more entries, the organizers will provide bonus – access to online broadcasting of intense business program of the festival from the headliners from more than 30 countries of the globe.

Winners, prize-winners and finalists of White Square Advertising Festival get broad promotion with more than 50 publications in industrial media of the globe, including Argentina, Armenia, Belarus, Belgium, Croatia, Estonia, France, Georgia, Germany, Italy, Kazakhstan, Latvia, Lithuania, Spain, Portugal, the Netherlands, the MENA region, Serbia, Romania, Russia, Ukraine, and others.

White Square is included into Global creativity ranking AdForum Business Creative Report, Global ranking TopFice, Baltic Agency Ranking, Creativity ranking of Estonian Marketing Association, Creativity ranking of Association of Communication Agencies of Russia in all segments, Effectiveness ranking of Association of Communications Agencies of Russia in all segments, Creativity ranking of Central Asia and Azerbaijan, Creativity ranking of Association of Communications and Marketing Agencies of Belarus.

In case having questions, contact us via info@adfest.by.