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International

Advertising and

Marketing Festival

June 9-11, 2021

Minsk, Belarus

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Creative

F. FILM

F1 TV / Screens
F2 Online
F3 Film for non-profit / charity

P. PRINT

P1 Print
P2 Publications
P3 Innovation in Print
P4 Print for non-profit / charity

R. RADIO & AUDIO

R1 Radio & Streaming
R2 Innovation in Radio & Audio

O. OUTDOOR

O1 Billboards
O2 Posters
O3 Digital screens
O4 Ambient
O5 Innovation in Оutdoor
O6 Outdoor for non-profit / charity

K. INTEGRATED

K1 Omni-channel Campaign
K2 Digital Campaign
K3 Social & Influencer Campaign
K4 Brand Launch / Re-launch Campaign
K5 Brand Loyalty Campaign
K6 Breakthrough on a Budget
K7 Selfpromo
K8 Creative Strategy
K9 Non-profit / charity campaign

N. BRANDED CONTENT & ENTERTAINMENT

N1 Visual branded content
N2 Audio branded content
N3 Interactive branded content
N4 Branded events
N5 Brand experience
N6 Non-profit / charity

Branding

B. COMMUNICATION DESIGN

B1 Creation of New Brand Identity
B2 Rebrand / Refresh of an Еxisting Brand
B3 Promotional Printed Materials
B4 Promotional Item Design
B5 Brand Environment & Experience Design
B6 Design-driven Effectiveness
B7 Design Craft

X. PACKAGING DESIGN

X1 Packaging of foodstuffs
X2 Packaging of non-food products
X3 Innovation in Рackaging

Q. DIGITAL & INTERACTIVE DESIGN

Q1 Website design
Q2 App design
Q3 Social Media Design
Q4 Design of virtual promo-tools

Marketing Effectiveness

E. MARKETING EFFECTIVENESS

E1 Short-term Creative Effectiveness
E2 Long-term Creative Effectiveness
E3 Breakthrough on a Budget

Marketing

A. BRAND EXPERIENCE & ACTIVATION

A1 Channel / Medium
A2 Use of brand experience
A3 Technology & Touchpoints
А4 Consumer Engagement
A5 Strategy
A6 Campaign
A7 Breakthrough on a Budget
A8 Non-profit / charity

C. PR

C1 PR Practices & Technics
C2 Digital & Social
C3 Influencer
C4 Data & Strategy
C5 Campaign
C6 Internal Communications
C7 Non-profit / charity

H. DIRECT

H1 Channels
H2 Data
H3 Digital & Social
H4 Strategy
H5 Campaign
H6 Non-profit / charity

I. INNOVATIONS

I1 Innovations

Media

V. CHANNELS

V1 TV & Other Screens
V2 Audio Platforms
V3 Print / Outdoor
V4 Ambient Media
V5 Events
V6 Digital Platforms
V7 Mobile
V8 Social Platforms
V9 Technology
V10 Branded content
V11 Non-profit / charity

W. EXCELLENCE IN MEDIA

W1 Excellence in Media Insights & Strategy
W2 Excellence in Media Planning
W3 Excellence in Media Engagement
W4 Use of Data
W5 Use of Programmatic
W6 Non-profit / charity

M. MEDIA CAMPAIGN

M1 Integrated Campaign
M2 Low Budget Campaign
M3 Influencer Campaign
M4 Non-profit / charity

Digital

D. DIGITAL

D1 Websites
D2 Interactive projects
D3 Pre-rolls
D4 Web banners
D5 Digital Campaign
D6 Social & Influencer Campaign
D7 Native Advertising
D8 Branded tech and innovations
D9 Digital Craft
D10 Non-profit / charity

G. MOBILE

G1 Mobile websites
G2 Apps
G3 Games
G4 AR / VR / 360º videos
G5 Activation by location / Voice activation
G6 Advanced Learning Technologies
G7 Social Content
G8 Mobile Tech and Innovations
G9 Non-profit / charity

T. CREATIVE DATA

T1 Data-enhanced Creativity
T2 Data driven Targeting
T3 Data storytelling
T4 Use of Real-time Data
T5 Social Data & Insight
T6 Non-profit / charity

Craft

J. FILM CRAFT

J1 Direction
J2 Script
J3 Art Direction
J4 Cinematography
J5 Editing
J6 Use of Music & Sound Design
J7 Animation
J8 Visual effects

Y. PRINT & OUTDOOR CRAFT

Y1 Typography
Y2 Art Direction
Y3 Illustration
Y4 Photography
Y5 Copywriting

Z. EXCELLENCE IN RADIO & AUDIO

Z1 Excellence in Radio & Audio