With 20 years of advertising experience, proven expert in social e-commerce, social media, search (SEO / SEM), gaming, video and mobile advertising. Has led digital, social media and integrated campaigns for global brands such as Mars, Unilever, L’Oreal, HP, Apple, Microsoft, adidas, Volvo, Standard Chartered Bank.

Winning almost 100 digital and integrated awards at award shows such as One Show and Spikes Asia, Kestrel is an influential industry speaker at digital conferences in Asia Pacific, as well as being a digital advisor/trainer to Unilever, LVMH and L’Oreal Paris and many other brands in China and Asia. 

Recognized by Campaign Asia Pacific Digital A-list for e-commerce, he is a sought-after creative and strategist for brands keen on online-to-offline retail activation as well as e-commerce-driven brands.

 “The work which I had the pleasure of doing in China will help drive innovation all over the world. Just glad that I’m there for the ride.”