White Square | Белый Квадрат



‘Which city do you prefer more? Shanghai or Hong Kong? To Lili, this is the hardest question in the world. One is her beloved hometown, in which she spent the largest portion of my childhood and started her career in advertising. One is the place she lived for long time and where she created her own family. Without any one of them, she could never be the person who she is today.

Lili was born and grew up in Shanghai. After her 5 years career as a mandarin copywriter with DDBShanghai, she moved to Hong Kong and worked with Leo Burnett for Rejoice and feminine brand Whisper and some local accounts such as Nin Jiom, Hang Seng Bank, Harmony House etc. In late 2015, she joined Cheil Hong Kong and was in charge of both multinational & local blue chip clients i.e. Samsung, Samsonite, American Tourister, California Almond, 1O1O, MTR and many more. During her advertising career, her work has been recognised by all the major global, regional and local creative award shows, including: Cannes Lions, D&AD, the One Show, London International Awards, CLIO, Spikes Asia ,New York Festivals, ADFEST, Ad Stars, Kam Fan and Long Xi Awards. Most notably, her JBL ‘Block Out The Chaos’ campaign/ Chupa Chups ‘A Sweet Escape’ campaign were instrumental in making Cheil Hong Kong the #3 most awarded agency in Asia by Campaign Brief magazine. She also achieved the #4 the hottest creative in Asia.

She has also been invited as jury member at several international and local advertising award shows, including D&AD Awards, the One Show, the One Show Asia, New York Festival, Spikes Asia, ADC awards, Citra Pariwara awards, Oneeyeland Photography Award and Kam Fan Student’s Award and MTR Advertising Awards.