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Global Executive Director Serviceplan, GERMANY

After receiving his design diploma he worked at JvM. Joining Serviceplan he became quickly responsible for several international BMW projects. His

involvement became visible e.g. launching the first-ever BMW i8, the BMW 7series, BMW M2 and further brandshaper. In his latest position as part of the Creative Board he takes care of BMW’s international needs and supports national campaigning and so as for the French, Chinese and e.g. Arabic markets.

Strength is based on strong creative conceptual thougts combined with brave art direction. His work appeals fresh, unseen and unique. Combined with several years of shooting experiences his portfolio covers large fields of peoples-, car-, studio- and lifestyle-photograpy.

His work is nationally and internationally known and awarded including a Grand Lia. He won several awards just like D&AD, Cannes Lions.

CLIENTS: BMW, Mini, West, Sixt, Bosch, Jägermeister, Telekom, Playboy, NUK, Nordex, UNICEF, Desperados, Pepsi, Smirnoff, Telekom, etc.

 Michael has a true passion for photography, typography and graphic design.