Was born in the last century. Times were difficult, there were no toys, he had to play with words. Passed a thorny path of evolution. With the money saved on breakfast, he bought diplomas of kindergarten, school and institute.

He headed the creative teams of the agencies Kryn / SMG Belarus, Smart Group Ogilvy Belarus, Efecta BBDO Belarus, NEF \ TBWA Belarus. Temporarily left the country to work in BBDO Central Asia Kazakhstan. Since 2015 Creative Director of Salmon Graphics. In museum of creativity has more than 50 awards from international advertising festivals, such as White Square, Effie Awards Belarus, Golden Hammer, Red Apple, KIAF, Idea!

He is convinced that the power of advertising is true.