JUNE 9
| ROOM 1 | |
| 10:00-10:15
| Festival opening.
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| 10:15-11:20
| Andrey Dligach, Doctor of economics, Strategist, Futurologist, Head of Advanter Group, Headshot brand development, Luniter troubleshooting, UkraineTopic: MARKETING IN CONDITIONS OF TRANSFORMATIONS: PRACTICE OF BREAFTHROUGH. |
| 11:30-12:30
| Chacho Puebla, speaker Cannes Lions, TEDx, 86 Cannes Lions holder, Spain Topic: FOCUSING ON EFFECTIVENESS: WHY TO FIND A PLANET B, IF A IS OK. |
| 12:35-13:05
| Firas Mghames, Managing Director, Feer McQueen, Lebanon Topic: HOW TO DRIVE RESULTS THROUGH MULTICHANNEL MARKETING. |
| 13:10-13:55
| Witalij Jackiewicz, Creative Director, PG Brand Reforming Company, Belarus / Poland
Topic: BRANDS WITHOUT A NAME, PACKAGING WITHOUT PACKAGING: WHERE MINIMALISM AND ENVIRONMENTALISM ARE LEADING US. We will talk about modern packaging design and those solutions, that would help us to preserve rainforests, get rid of plastic waste and engage our customers in greener consumption flow due to product and packaging design. |
| 14:10-14:40
| Nuno Leal, Creative Director, Partners, Portugal Topic: IT’S TIME TO STOP RUSHING A GOOD STORY. Media length can help creating great storytelling or can ruin it. We may all need to manage expectations when the briefing not suits the media value you have to spent. Real engagement comes with a bigger story, alone, bumper ads are just bummer ads. |
| 14:50-15:25
| Igor Efimov, Strategic Planning Director, e:mg, Russia Topic: MYTHS ABOUT PROMOTIONS. Many brands believe that promotions have stopped working. We are ready to dismantle popular myths about promotions, talk about the mindset of the participants and effective incentives that should be offered to them. |
| 15:35-16:20
| Ergin Binyildiz, Chief Creative Officer Havas Creative Group, Turkey Topic: OH MY GOODNESS! What sets good purpose communication apart from bad? And what good is purpose to business? |
| 16:25-16:55
| Hellington Vieira, Creative Director The Walt Disney Company, Portugal Тема: IMPERFECTION IS THE NEW POWER. For decades, marketing and creativity aimed at the creation of strong, beautiful and perfect brands. But people no longer want perfection. They are in search of transparency, kindness and humanity. More than ever, not being afraid of what was once considered weakness makes brands more powerful. To illustrate, Portuguese cases from the FOX and National Geographic brands will be used. |
| 17:05-18:00
| DISCUSSION PANEL. INNOVATIONS IN COMMUNICATIONS. CREATIVE MARKETING AS THE TREND OF EFFECTIVENESS 2021. |
Raffle of prizes from the partners of the festival: Project 111, Druk-S , Visicom, LCD-media, Tut.by, MEDIACUBE PRODUCTION and others. | |
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| ROOM 2 | |
| 10:15-10:45
| Temur Sadi, Design Director, MA'NO branding agency, Uzbekistan Topic TBA. |
| 10:55-11:40
| Mikhail Ustinov, Creative Director TWIGA TOUCH, Russia Topic TBA. |
| 11:45-12:15
| Oleg Profatilo, Head of Strategy, Digital Chain, Ukraine Topic: PUBLIC RELATIONS DURING PANDEMIC. AND HOW TO START YOUR JOURNEY IN BUILDING CUSTOMERS RELATIONS. Why PR & Communications became crucially important during pandemic, how to start your journey in building customers relations and which mistakes should be avoided in case brand / marketer is not experienced in PR (mostly it is true). |
| 12:20-13:05
| Olga Oleinik, Creative Director, Managing Partner, АVC, Belarus Тема: RETAIL BRANDING REFRAIMING. What thematic design is? Trends and creative solutions. How do design concepts work? When do you really need retail book? Fast and slow processes. Innovative directing in teamwork. Learn from retail profiles. |
| 13:10-14:40
| Folker Wrage, President, Leavingstone International, Switzerland Topic: SHUT UP AND DANCE. |
| 14:50-15.35
| Dmitry Pyoryshkov, Co-owner & Creative Director, DDVB, Russia Topic: ADAPTIVEBRANDING. |
| 15:45-16:30
| Raushan Sultanov, Creative Director, Depot, Russia Topic: LOSS OF AUTENTICITY WHILE IN A CHASE OF TRENDS. Ways of forming brand values, designers’ self-delusion and how not to lose autenticity in visual flow. Which process of creating of visual communications should be followed in 2021 and how not to lose the essence and value in endless flow of information. |
| 16.40-17.25
| Master-class.
Topic and speaker TBA. |
| 17:35-18:55
| Vlad Sitnikov, Chief Creative Officer, POSSIBLE Group Moscow, Russia Topic: BRANDFORMACE IS IN! BRAND VISION FROM THE POINT OF CLIENT AND AGENCY. |
| Raffle of prizes from the partners of the festival: Project 111, Druk-S , Visicom, LCD-media, Tut.by, MEDIACUBE PRODUCTION and others.
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| ROOM 3 | |
| 10:15-10:45
| Master-class.
Topic and speaker TBA. |
| 10:55-11:25
| Momchil Zakhariev, Creative Director NEXT-DC, Bulgaria Topic: THE CREATIVE UNBLOCK. |
| 11:30-12:00
| Oleg Ageichev, Creative Director, Mozga Studio, Russia Topic: ADVERTISING CAMPAIGNS FOR NONPROFIT ORGANIZATIONS. WHICH CHALLENGES COULD BE SOLVED EXCEPT FINDRISING WITH THE HELP OF CREATIVITY? How the increase of knowledge could solve social problems and save lives? Search of creative solutions for nonprofit organizations & brands collaborations, socially responsible campaigns. |
| 12:05-12:50
| Eugene Ivasyuk, Creative Director, Forte Grey / Isobar, Belarus / Ukraine Topic TBA. |
| 12:55-13:10
| Hayk Simonyan, CEO & Founder, Doping, Armenia Topic TBA. |
| 13:15-13:45
| Evgenia Mkrtychyan, CEO, Language Profi School, RussiaTopic: DIGITALIZATION OF HORECA SEGMENT. WHY THE CRISIS IS RIGHT TIME TO LAUNCH E-COMMERCE SOLUTIONS. EXAMPLES OF SPECIFIC CASES. |
| 14:00-14.45
| Alexey Sosnitsky, Creative Director, Ragoo Creative, BelarusTopic TBA. |
| 14:50-15.50
| DISCUSSION PANEL.
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| 16.00-16.40
| Pancho Gonzalez, Co-founder & Chief Creative Officer, Inbrax, Chile Topic: CONSCIOUS MARKETING. A performance strategy can also be used to build a brand, is your brand willing to favor engament instead of conversion? How to promote a marketing strategy that generates purpose or positively impacts in the community? How to systematize this type of strategy? The answer is what we call at Inbrax "Conscious Marketing (or Positive Marketing)" and that through 4 simple steps, all of us who work in marketing and creativity can begin to implement or achieve that the brands for which we work, in addition to achieve their KPI's, they also manage to generate social objectives for everyone, not only for the owners. |
| 16.50-17:20
| Alexander Podgorny, CEO, Asterman, BelarusTopic TBA. |
| 17.25-18:10
| Yana Bashlykevich, Agency Lead, MediaCube Network, Belarus Ivan Podrez, Head of Sales Department, MediaCube Network, Belarus Topic: WHERE DOES YOUTUBE MOVES OR HOW TO ADVERTISE BUSINESS WITH INFLUENCERS. How to work with trends in blogosphere and YouTube and how business could use it. |
| 19:30
| Open Air Gala Party for accredited participants, juries and guests of the Festival. |
JUNE 10
| ROOM 1 | ||
| 10:00-10:40
| Kestrel Lee, Digital Lead, Technology & Media, Lighthouse Independent Media, Singapore Topic: PICK UP GROWTH HACK STRATEGIES FROM TIKTOK. From the master class you will learn pick up strategies in using DouYin in China and TikTok overseas, leverage the right influencer approach for greater success, drive organic and PR outreach for marketing outreach & CSR, learn from the latest case studies and best practises. | |
| 10:50-11:30
| Merlee Jayme, Global President, Dentsu Mcgarrybowen, Chairmom, Dentsu Jayme Syfu, Philippines Topic: WHAT THE HELL?! EVERYONE WANTS TO TARGET THE GENZ? The power of the Gen Z is here- now and in the future. Brands from beverages to fashion to sports and platforms from gaming to ecommerce are desperate to understand them and to get their attention and loyalty. But what they are discovering is that this generation is the toughest to crack. | |
| 11:40-12:25
| Dmitry Apolenis, Creative Director, AIDA Pioneer, Belarus Topic: IN PURSUIT OF WOW-RESULT. How to achieve outstanding results in communication: principles, life hacks, observations. | |
| 12:35-13:05
| Andy Upton, Managing Partner, Strategy, OMD (EMEA), Великобритания Topic: BIG PRINCIPLES OF CREATIVE THINKING. Why creative thinking is important? The creativity isn’t the department. This is something you should apply. Techniques to develop creative thinking. | |
| 13:15-14:00
| Xavier Esclusa Trias, Founder, Chief Creative Officer & Graphic Designer, Twopots, Spain Topic TBA. | |
| 14:15-14:45
| Manuel Wenzel, Executive Creative Director, TBWA Zurich, Switzerland Topic:IT’S TIME! How everything changed in advertising and nothing really did. And why creativity is still the key-force for success. In times where new techologies, platforms and audiences occur so quickly, it's time to remember the elementary basics of good and impactful communication. And this is creativity in all its forms. Creativity can enhance these new possibilities and enable brands not only to use those, but use those more effectively. | |
| 14:55-16:20
| Jim Seath, Strategic Creative Director, White Rabbit, Hungary Topic: WHY OUR JOB IS TO CREATE FASHION NOW. As everyone is capable to comment and share, our purpose as creatives is to create a buzz that become fashionable, word of mouth is even more important as everyone has a voice. So it’s crucial to learn how to monopolise on that, in a genuine and organic way, get people onboard with you and they’ll do the marketing for you. | |
| 16.30-17:15
| Michael Wilk, Global Executive Director, Serviceplan, Germany Topic:THE POWER OF MASHUPS. How to shortcut out of tricky situations with the right combination. | |
| 17:20-19:00
| Daniel Ottoni, Chief Creative Officer, TracyLocke (DDB group), Brazil Topic: CREATIVE EFFECTIVENESS. IT’S ONLY EFFECTIVE BECAUSE IT’S CREATIVE. It’s possible to be creative with a focus on results. There is no more room for creation that doesn’t wear the customer’s shoes and feel their pain. You can't think of effectiveness without creativity. It would be like give a party with the best drinks, but without inviting your friends. There is no chemistry that makes it work. | |
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| ROOM 2 | ||
| 10:00-10:30
| Watching cases of finalists of White Square festival MARKETING AND MARKETING EFFECTIVENESS, CREATIVE, BRANDING, DIGITAL, MEDIA, CRAFT. | |
| 10:35-11:05
| Rebecca Nadilo, Chief Strategy Officer, Wunderman Thomson, Singapore Topic TBA. | |
| 11:10-11:40
| Alia Keshishyan, External Communications Manager, Project 111, RussiaTopic TBA. | |
| 11:45-12:30
| Dimitris Vayas, Chief Executive Officer, PHD (OMD), Russia Topic: NEURO PLANNING IS A FUTURE THAT HAS ALREADY ENTERED THE AGENCY SPHERE. How to find triggers of post-COVID audience and work with them. | |
| 12:40-13:10
| DISCUSSION PANEL. TRANSFORMATION OF ADVERTISING IN EPOCHE OF MARKETING EVOLUTION. TECHNOLOGICAL EFFECTIVENESS. DIGITALIZATION. | |
| 13:15-14:00
| Sergey Kazak, Marketing and Business Development Director, Artox Media Digital Group, BelarusTopic: WORK WITH CREATIVE MATERIALS ON THE INTERNET AND ESTIMATION OF ITS EFFECTIVENESS.Banner blindness and the weapon against it. Setting the tasks to designer: how to make clear for everyone. Creation of creative materials 'What? Where? What’s for?’. Strategy development. Complicated but very useful. How to influence on users with the help of beautiful pictures? | |
| 14:15-14.45
| Denis Shlesberg, Co-founder & Executive Creative Director, Artonica, Russia Topic: WHERE DOES THE STRATEGY STARTS AND ENDS? SPOILER: NOWHERE. | |
| 14.55-15.55
| Mikhail Dymshits, General Director, consulting company “Dymshits and partners”, RussiaTopic TBA. | |
| 16:00-16:45
| Olga Sharatuta, CEO, RedMe, Russia Topic TBA. | |
| 16:55-17:25
| Ana Castanho, Creative, Solid Dogma Agency, Portugal Topic TBA. | |
| 17:30-18.30
| Evgenia Lysenko, Business Development Director, OMD Media Direction, Russia Topic: CREATIVE EFFICIENCY. | |
| 18:30-19:30
| Show lecture. Nerworking. | |
| ROOM 3 | ||
| 10:00-10:30
| Showing of winners cases of Effie Awards Belarus | |
| 10:35-11:05
| Roxana Nita, Group Creative Director, Cheil, Romania Topic TBA. | |
| 11:10-11:45
| Ali Rez, Regional Executive Creative Director, Impact BBDO, UAE Topic: TO MAKE AN AD, GO MOUNTAIN BIKING FIRST | |
| 11:55-12:40
| Markus Daubenbuechel, Managing Creative Director Ex Scholz & Friends, Germany Topic: BEAUTY OF DATA. The possibilities & the responsibilities that both comes with data for creatives. How it makes out work more useful, effective but also valuable for customers and consumers. | |
| 12.45-13.30
| Master-class.
Topic and speaker TBA. | |
| 13.35 – 14.05
| Steve Colmar, Chief Creative Officer, Publicis Groupe, Portugal Topic TBA. | |
| 14:20-15:00
| Vasily Stepanov, CEO, OpenSpot, BelarusTopic: CLUBHOUSE, SPOTIFY, СASTBOX AND OTHERS. WHY AND HOW AUDIO PLATFORMS WILL TRIUMPH INSTAGRAM AND YOUTUBE.How does advertising market forms at audio platforms. Why and how advertisers should pay the attention to Clubhouse? Why podcast is new rock’n’roll. | |
| 15:10-15:40
| Petar Keserdzhiev, Chief Creative Director, Saatchi & Saatchi, Bulgaria Topic: FEAR. THE OPPOSITE OF CREATIVE | |
| 15:45-16:30
| Maciej Lissowski, Chief Operating Officer of PATHFINDER 23, Poland Topic TBA. | |
| 16:40-17:25
| Marin Kostov – Muro, Executive Creative Director, All Channels Communication Group, Bulgaria Topic: CREATIVES DON'T DO GREAT CAMPAIGNS FOR CLIENTS THEY DON'T LIKE. The value and importance of the human connection between a client and an agency influence on results of client’s campaign. And why is it important to maintain it. | |
| 17:30-18:00
| Sergey Filazapovich, Creative Director, TDI PLUS, Belarus Artem Cheley, Creative Director, TDI Group, Belarus Dmitry Pribysh, Managing Partner, TDI Group, Belarus Topic TBA. | |
JUNE 11
| 17.00
| GALA AWARD CEREMONY OF THE WINNERS OF THE FESTIVAL. AFTERPARTY. |
*additions and changes are possible