Alexander has been working in marketing since 2004. He has worked in Mobile TeleSystems (MTS), SkyLink, huge diversified holding companies as a Marketing Director and as a Commercial Director. This experience allows him to have a better understanding in solving his clients’ business problems. He is the co-founder and the CEO of SUPERMARKET Branding Agency since 2014.

SUPERMARKET Branding Agency is one of the leading branding agencies in Russia. The company’s core area of expertise lies in brand-building and brand promotion. The agency has collaborated with a lot of well-known brands such as Azbuka Vkusa, Purina, Mechel, Segezha Group, Alfa Bank, Auchan Russia, Goodyear, Perekrestok, Magnit, Sintonics, Tanuki and many others.

Member of the jury for numerous festivals and contests in the areas of branding and marketing.

Speaker and moderator of various industry conferences such as ProdExpo, BrandDay, G8 Festival of Creative Industries, RosUpak, World Food and others. Branding expert in Sber University’s digital transformation course «Digital Strategy».

Alexander Vagin is a member of a special project team organized by The Federal Agency for Tourism of the Russian Federation together with the Russian Brand Consultancies Association that develops the new Russian tourism brand.