Angel Guerrero found Adobo Magazine in 2006 after a 20-year career in account management in a multinational advertising agency.
Under Angel’s leadership, Adobo Magazine , has become the Philippines’ and one of Asia’s most influential publications on advertising, marketing, brand communications, media, design, and more recently on art & culture. Miles Young, former Worldwide Chairman and CEO of Ogilvy & Mather, remarked that Adobo Magazine - “It is without a doubt, a top publication in the world."
In 2016, Angel was conferred the first-ever Asia-Pacific Tambuli Crimson Award as an eminent industry leader in marketing communication for her contribution to the advancement while creating positive change in one’s country, region or the world, “in making Adobo Magazine a major catalyst in bringing Philippine advertising and the Filipino creativity into the regional and global stage”. And in 2017, at the AD STARS International Awards in Busan, Korea, Busan Metropolitan Mayor Byung Soo Suh awarded Angel with the AD STARS International Lifetime Achievement Award.
Adobo Magazine won an unprecedented three-time Top Award, equivalent to the Grand Prix, at the Philippine Quill Awards in 2010, 2011 and 2013, and the publication has continued to amass several Awards of Excellence in recent years, besting the country’s leading media and communications companies.
The brand Adobo Magazine has extended its assets to learning modules on creativity to up-skill talents in the value chain - The Adobo Festival of Ideas, Adobo Design Week, Adobo Masterclasses, and in the universities, the class a School of Creativity.
For the past 13 years, Adobo Magazine is unrivalled in its coverage of local and international creative festivals - the Cannes Lions International Festival of Creativity, the Asia Pacific ADFEST, AD Stars, Spikes Asia, The One Show, London International, D&AD, White Square and the Philippine Ad Summit.
After hours, she sits on the board of the Creative Economy Council of the Philippines, CECP, and the Communication Design Association of the Philippines, CDAP, which she co-founded. For over 10 year she also sat on the board of the United Print Media Group (UPMG) in supporting of the print industry. She is currently on the Design Advisory Council of the Philippines working with the Department of Trade and Industry (DTI).
Angel was born in Thailand to Filipino parents where she lived for 11 years, then moved to Malaysia for 2 years, followed by a 7-year residency in Singapore, before returning to her home country the Philippines for the first time as a young adult. She is married to a creative director and has two grown-up children. Is a member of the Slowfood movement and enjoys time in her kitchen.