White Square | Белый Квадрат

Jury

EVGENIYA LYSENKO
Business Development Director OMD Media Direction (Media Direction Group), RUSSIA

In 2006 started the career in the advertising industry. Over the years, she gained the experience in large advertising agencies in Media Planning, Digital Planning and Buying, Digital Creative divisions (including the Digital Creative agency in London). All these years she was engaged in the development of bright and non-standard projects for the largest Russian and international companies.

Since 2015, she has been holding the position of Business Development Director at OMD Media Direction. The priority area of work is strengthening the agency's leadership in the media market: localization of network tools and approaches, own innovative development, participating in major local and international advertising rankings and festivals, etc. She was a member of the jury of White Square international advertising festival, National Business Communications Award and Effie Russia.