White Square | Белый Квадрат

Jury

IGOR EFIMOV
Strategic Planning Director, e:mg, RUSSIA

Advertising market expert, multiple jury member and winner of many marketing and advertising festivals.

MBA in Marketing Management 2000-2005 TNS Gallup, 2005-2011 JWT, 2011-2018 BBDO, 2018-2021 e:mg group.

Clients:

FMCG: Unilever (Knorr, SunSilk, Timotei, Brooke Bond), Nestle (Kit Kat, Bon Pari, Nestle chocolate, Nuts), Kimberly-Clark (Kleenex), JDE (Jacobs Monarch, L'OR), Cadbury (Dirol, Halls), Pepsi (Me), Heinz (Mistress's Dream), Gallo, Mondelez (Oreo, Alpen Gold, Milka, Barney, Jubilee), Coca-Cola, Danone;

Auto: Mazda, Mobil 1, gas station "Gazpromneft";

Digital services: It’s me, Profi, Bitlish;

Electronics and home appliances: Midea, Braun, Nokia, HP, Huawei, Honor;

Pharma: Pfizer (Viagra), Johnson & Johnson's (Visine, Tyzine, Listerine, Ben-Gay, Hexoral, Microlax), Bayer (Theraflex, Bepanthen, Berocca, Supradyn, Elevit, Relief, Rennie, Iberogast, Afrin, Nazol, Alka-Seltzer , Aspirin-C, AntiFlu), Takeda (Vitrum, Calcium-D3 Nycomed), Abbott (Similac), Teva (Influnet, Anvimax);

Dark market / alcohol: Baltika (Tuborg, Zatecky Gus, Nevskoe, Arsenalnoe, Cooler), SabMiller (Holsten, Zolotaya Bochka), Bacardi (Martini, Bacardi), The Edrington Group (Famous Grouse), Diageo (Johnnie Walker);

Retail: Eldorado, Moscow Jewelry Factory, IKEA, MEGA, Alrosa;

Financial services: HSBC, Alfa-Capital;

Charitable foundations: Deti Nashy, Life Line;

Toys: Hasbro (Nerf, Transformers);

Restaurants and cafes: McDonalds.