A hybrid creative working for 12 years on digital playgrounds, Ioana had the privilege to develop her passion for writing beyond the typical advertising upbringing — in non-profits, PR and journalism. As a creative fascinated about technology and the new media, she is constantly trying to innovate the work and push the limits of her clients, the results being recognized at Cannes Lions, Golden Drum, Effie and local festivals.

 As someone who can’t resist social injustice, she often collaborates in multidisciplinary teams to promote social inclusion through human-centered design, play or sports.